Digital Marketing Executive

Position Overview:

Marketing Executive

Key Responsibilities:

1. Performance Marketing:

• Plan, execute, and optimize

  paid advertising campaigns

  across various platforms including

  Email marketing, Whatsapp marketing,

  Meta Ads

  ,

  LinkedIn Ads

  , and others.
• Monitor

  campaign performance

  , track key metrics such as

  CPC

  ,

  CPM

  ,

  ROI

  , and

  conversion rates

  , and provide insights for improvement.
• Work closely with the

  AVP, Growth

  and external agencies to develop strategies that increase lead generation, website traffic, and sales.
• Conduct A/B testing to identify the most effective ad creatives, targeting, and strategies.
• Optimize campaigns and ensure the

  cost-per-acquisition (CPA)

  is within the target range.

2. Content Writing & Strategy:

• Develop high-quality, engaging content for

  websites, blogs, social media, email campaigns

  , and other marketing materials.
• Collaborate with the marketing team to produce compelling content that aligns with the brand’s voice and resonates with the target audience.

3. SEO & Web Optimization:

• Conduct SEO audits

  and implement on-page and off-page SEO strategies to improve

  organic search rankings

  .
• Optimize content, landing pages, and websites for

  search engines

  , focusing on keyword research, link-building strategies, and metadata optimization.
• Analyze website traffic and user behavior using

  Google Analytics

  and

  Google Search Console

  to identify SEO opportunities.
• Ensure that all content follows

  SEO best practices

  and contributes to improving search visibility.

4. Digital Marketing Agency Management:

• Manage relationships

  with external digital marketing agencies to execute marketing strategies, ensuring they align with the company’s goals.
• Provide guidance, feedback, and clear communication to digital agencies for campaign execution and optimization.
• Evaluate the performance of agency-managed campaigns, ensuring that KPIs are met and suggesting adjustments as necessary.
• Ensure timely reporting from agencies and provide data-driven insights to stakeholders.

5. Reporting & Analytics:

• Create and present

  regular reports

  on the performance of digital marketing campaigns, content performance, and SEO improvements.
• Use analytics tools such as

  Google Analytics

  ,

  SEMrush

  ,

  Ahrefs

  , and others to measure the success of marketing activities and make data-driven decisions.
• Track and report on key

  digital KPIs

  , such as website traffic, conversion rates, cost-per-click (CPC), click-through rates (CTR), and customer acquisition cost (CAC).

Qualifications and Requirements:

Education & Experience:

• Bachelor’s degree

  in

  Marketing

  ,

  Communications

  ,

  Business Administration

  , or a related field.

• 2-4 years of experience

  in

  performance marketing

  ,

  content writing

  , and

  SEO

  .
• Proven experience in managing

  digital marketing campaigns

  with measurable results.
• Experience working with

  digital marketing agencies

  and handling campaigns across various digital platforms.

Skills & Competencies:

• Proficiency in performance marketing tools such as

  Google Ads

  ,

  Facebook/Meta Ads

  ,

  LinkedIn Ads

  ,

  Whatsapp Marketing

  etc.
• Solid understanding of

  SEO principles

  and hands-on experience with

  SEO tools

  such as

  SEMrush

  ,

  Ahrefs

  ,

  Moz

  , or

  Google Search Console

  .
• Ability to

  manage multiple campaigns

  simultaneously and prioritize tasks based on business needs.
• Experience with

  email marketing

  platforms like

  MailChimp

  ,

  HubSpot

  , or

  Klaviyo

  is a plus.
• Proficient in

  Google Analytics

  ,

  Google Tag Manager

  , and other analytics tools to track performance.

• Excellent communication skills

  , both written and verbal, with an ability to collaborate effectively with internal teams and external agencies.