Digital Marketing Executive

A Digital Marketing Executive plays a crucial role in planning, implementing, and managing digital marketing strategies to promote a company's products, services, or brand. Here’s an overview of the typical job role:

Key Responsibilities:

• Strategy Development:
• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences and create digital campaigns that engage, inform, and motivate.
• Content Creation & Management:
• Manage content creation for various digital platforms including websites, blogs, social media, and email campaigns.
• Work closely with content creators and designers to produce high-quality content.
• SEO & SEM:
• Optimize website content for search engines to improve organic search rankings (SEO).
• Manage pay-per-click (PPC) campaigns on platforms like Google Ads to drive targeted traffic (SEM).
• Social Media Management:
• Develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Monitor and engage with audiences, analyzing performance metrics to improve strategies.
• Email Marketing:
• Design, test, and execute email marketing campaigns.
• Segment email lists and ensure emails are relevant and engaging to different audience segments.
• Analytics & Reporting:
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, etc.
• Provide regular reports on key performance indicators (KPIs) and suggest improvements.
• Budget Management:
• Manage digital marketing budgets, ensuring effective allocation of resources.
• Track spending and ensure campaigns are cost-effective.
• Collaboration:
• Work closely with other departments such as sales, IT, and customer service to align marketing efforts.
• Coordinate with external agencies or freelancers when necessary.
• Staying Updated:
• Keep up-to-date with the latest trends and best practices in digital marketing, social media, SEO, SEM, and other relevant fields.

Skills Required:

• Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, email marketing software).
• Analytical Skills: Ability to analyze data and draw actionable insights.
• Creativity: Innovative approach to creating engaging content and campaigns.
• Communication: Strong written and verbal communication skills.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines.

Job Type: Full-time

Pay: ₹9,879.44 - ₹29,089.60 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)
• total work: 2 years (Preferred)

Work Location: In person