Digital Marketing Executive

Role- Digital Marketing Executive

We are seeking a highly motivated and creative Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to drive traffic, engagement, and conversions across various digital channels. This role requires a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

RESPONSIBILITIES:

Ø Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

Ø Create engaging and relevant content for our website, blogs, social media, and email campaigns.

Ø Collaborate with internal teams to create landing pages and optimize the user experience.

Ø Manage and oversee social media platforms including Facebook, Twitter, LinkedIn, Instagram, and other relevant channels.

Ø Develop and implement social media strategies to increase brand awareness and engagement.

Ø Perform ongoing keyword discovery, expansion, and optimization.

Ø Research and implement SEO recommendations for website architecture, content, and linking.

Ø Manage PPC campaigns on Google Ads and Bing Ads.

Ø Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Ø Use data and metrics to measure the effectiveness of campaigns and make data-driven decisions.

Ø Provide regular reports on campaign performance, insights, and optimization strategies.

Ø Work closely with the marketing team to ensure brand consistency.

Ø Coordinate with external agencies and partners when necessary.

Ø Stay up to date with the latest trends and best practices in online marketing and measurement.

QUALIFICATIONS:

Ø Bachelor’s degree in marketing, Business, Communications, or a related field.

Ø 2-3 years of experience in managing SEO/SEM, email, social media, and/or display advertising campaigns.

Ø Strong understanding of digital marketing concepts, strategies, and best practices.

Ø Proficiency in marketing software and tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, etc.).

Ø Excellent written and verbal communication skills.

Ø Creative and innovative mindset.

Ø Strong analytical and project management skills.

Ø Ability to work independently and as part of a team.

Ø Strong attention to detail and organizational skill.

Ø High level of initiative and self-motivation.