E-CARET SOLUTIONS logo

Digital Marketing Executive

2 years

0 Lacs

cannanore kerala india

Posted:2 weeks ago| Platform: Linkedin logo

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Skills Required

marketing technology software design ui ux saas planning seo strategies test analyze metrics content crm automation tracking research ads analytics hubspot communication healthcare management

Work Mode

On-site

Job Type

Full Time

Job Description

About Ecaret Solutions

UI/UX Designer

About the Role

Digital Marketing Executive

Key Responsibilities

  • Plan and execute digital marketing campaigns across Google, Meta (Facebook/Instagram), and LinkedIn Ads.
  • Develop and implement SEO strategies to improve website visibility and organic traffic.
  • Manage and optimize email marketing campaigns for lead nurturing and engagement.
  • Create, test, and monitor landing pages and marketing funnels to maximize conversions.
  • Analyze campaign performance metrics (CTR, CPC, CPL, ROI) and prepare regular reports.
  • Collaborate with the content and design team to create engaging ad copies, blogs, and visuals.
  • Manage CRM tools and automation workflows for lead tracking and retargeting.
  • Research and identify growth opportunities within the SaaS and aged care sectors.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.

  • 6 months to 2 years of experience in digital marketing.

  • Proven experience in running paid campaigns (Google Ads, Meta, and LinkedIn).

  • Strong understanding of SEO, SEM, analytics, and marketing automation tools (e.g., HubSpot, Mailchimp).

  • Excellent communication, analytical, and creative thinking skills.

  • Ability to work independently and manage multiple campaigns simultaneously.

Preferred Skills

  • Experience with B2B SaaS lead generation.
  • Knowledge of aged care, healthcare, or facility management industries.
  • Familiarity with tools like Google Analytics, Search Console, and SEMrush.

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