Digital Marketing Executive

Job Title: Digital Marketing Executive Location: Indore Job Type: Full-Time Experience: 2-3 years Job Summary: We are looking for a highly motivated and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and managing digital marketing campaigns across SEO (Search Engine Optimization), SMM (Social Media Marketing), SMO (Social Media Optimization), and other online marketing activities. Key Responsibilities: Search Engine Optimization (SEO): Conduct keyword research, on-page & off-page optimization Manage link-building strategies and backlinks Monitor website performance using tools like Google Analytics, Google Search Console, etc. Stay updated with the latest SEO algorithms and best practices Social Media Marketing (SMM): Plan, create, and manage paid ad campaigns across Facebook, Instagram, LinkedIn, and other platforms Track and report on ad performance, ROI, and conversion rates Monitor competitors and industry trends Social Media Optimization (SMO): Manage and grow social media presence (organic) Create engaging content, captions, and graphics in collaboration with the design team Schedule and publish posts, run contests, and drive user engagement Other Digital Marketing Responsibilities: Coordinate email marketing campaigns (Mailchimp, Sendinblue, etc.) Assist in content marketing, including blog writing, content strategy, and distribution Analyze data and present insights to improve campaign effectiveness Collaborate with Web/App development and design teams to ensure optimal performance of landing pages and website UX Key Skills Required: Proficiency in SEO tools (Ahrefs, SEMrush, Ubersuggest, Moz) Good knowledge of Google Ads and Facebook Business Manager Familiarity with Canva, Buffer/Hootsuite, WordPress (basic) Excellent written and verbal communication skills Analytical mindset with attention to detail Knowledge of basic HTML/CSS is a plus. Job Type: Full-time Pay: Up to ₹40,000.00 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person