Digital Marketing Executive

Company Description

Co-TravelIn is a boutique travel company organising unique, curated group trips for millennial professionals, creatives, and entrepreneurs. We believe life’s greatest lessons are learned through travel, urging you to break free and live life with no regrets. Our trips offer a blend of adventure and flexibility, allowing you to personalize your experience while we take care of all the major details. Based in Gurugram, Co-TravelIn helps you discover, connect, and have fun while traveling.

Role Description

Digital Marketing Specialist

Key Responsibilities

• Plan and implement digital marketing campaigns across channels such as Google Ads, social media, email, and content platforms to promote trips, destinations, and special deals.

• Own campaign strategy and execution focused on KPIs such as

  CPL, ROAS, lead quality, and conversion rate

  .

• Manage the company’s website and ensure all content is up-to-date, optimised, and aligned with current promotions or seasonal campaigns.

• Create and manage engaging content for blogs, landing pages, and social media that inspires traveler's and highlights unique travel experiences.

• Monitor and analyse performance metrics using Google Analytics and other tools to optimize digital performance and increase conversion rates.

• Run targeted advertising campaigns on Facebook, Instagram, Google, and YouTube to increase brand awareness and drive bookings.

• Collaborate with travel consultants and tour managers to gather content and testimonials to use in promotional material.

• Build and maintain email marketing campaigns that nurture leads and keep customers informed about new packages, tips, and offers.

• Grow and engage with our LinkedIn audience through thought leadership, destination content, and client case studies.
  

Qualifications:

• Bachelor’s degree in Marketing, Business, Tourism, or a related field.
• 2+ years of experience in

  digital marketing

  with a proven track record in D

  igital marketing and SEO

  .
• Hands-on experience with

  Google Campaign Manager, Google Ads, Meta Ad Manager, and SEO tools like Ahrefs or SEMrush

  .
• Strong understanding of

  sales funnels, CRM workflows and Digital Marketing Techinques

  .
• Excellent communication skills, analytical thinking, and results orientation.
• Passion for travel and understanding of consumer behavior in the tourism.
  

Bonus Skills to Have:

• Certification in

  Google Ads, LinkedIn Marketing, or HubSpot

  .
• Experience in

  luxury travel

  marketing.
• Familiarity with booking engines, travel CRM tools, or reservation platforms.