Growth Manager and Performance Marketer

Company Description

Co-TravelIn is a boutique travel company specializing in curated group trips for millennial professionals, creatives, and entrepreneurs aged 18 to 35. Our unique trips offer a balance of guided experiences and the freedom to explore at your own pace. Located in Gurugram, Co-TravelIn handles all major trip details, allowing travelers to focus on discovering, connecting, and having fun.

We're Looking For for Facebook Ads Specialist

What You'll Be Doing:

- Set up, manage, analyze, and scale Facebook (Instagram, WhatsApp) campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROl goals.

- Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions

- Monitor and optimize ad performance across all campaigns to ensure consistent ROl and respond promptly to performance fluctuations

- Perform regular tracking and analysis of the performance of each campaign.

- Prepare and deliver performance reports identifying successes and opportunities for improvement.

- Troubleshoot blockers to scale ad spend.

- Stay up-to-date on our offers, paid social media best practices, and our competitive landscape.

- Monitor all active ad campaigns to ensure they meet KPI requirements