Gurugram, Haryana, India
Not disclosed
On-site
Full Time
Our company Co-TravelIn (Instagram Link). The ideal candidate will have at least 2 years of experience in graphic design and a strong portfolio showcasing their creative skills. The candidate will be responsible for creating visually appealing designs for various marketing materials, including print and digital assets. Creative Design & Execution Engage in brand strategy, defining brand architecture & elements Develop visually appealing designs for social media (Mostly reels, stories and post), websites, digital ads, brochures, and other marketing materials. Create compelling brand assets, logos, typography, and illustrations that align with brand guidelines. Design Ul elements, banners, and infographics to enhance digital experiences. Ensure consistency in brand visuals, colors, typography, and layouts across all media. Lead Storyboarding & translation of ideas to the team on art direction, copywriting, graphics Qualifications Bachelor's degree in Graphic Design or related field 2-4 years of experience in graphic design Proficient in Adobe Creative Suite Strong communication, conceptual thinking, typography skills and design skills Portfolio of work Bonus If You Have: Experience working in a digital or creative agency Understanding of website Experience with influencer campaigns or collaborations If you are interested, kindly get in touch with Aman on +91 7829314141 or team@cotravelin.com Show more Show less
Gurugram, Haryana, India
None Not disclosed
On-site
Full Time
Company Description Co-TravelIn is a boutique travel company specializing in curated group trips for millennial professionals, creatives, and entrepreneurs aged 18 to 35. Our unique trips offer a balance of guided experiences and the freedom to explore at your own pace. Located in Gurugram, Co-TravelIn handles all major trip details, allowing travelers to focus on discovering, connecting, and having fun. We're Looking For for Facebook Ads Specialist who will be responsible for managing company Facebook ad campaigns and crafting highly converting ad creatives with the creative team. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, and scaling budgets while maintaining targeted KPls. What You'll Be Doing: - Set up, manage, analyze, and scale Facebook (Instagram, WhatsApp) campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROl goals. - Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions - Monitor and optimize ad performance across all campaigns to ensure consistent ROl and respond promptly to performance fluctuations - Perform regular tracking and analysis of the performance of each campaign. - Prepare and deliver performance reports identifying successes and opportunities for improvement. - Troubleshoot blockers to scale ad spend. - Stay up-to-date on our offers, paid social media best practices, and our competitive landscape. - Monitor all active ad campaigns to ensure they meet KPI requirements
Gurugram, Haryana, India
None Not disclosed
On-site
Contractual
Company Description Co-TravelIn is a boutique travel company organising unique, curated group trips for millennial professionals, creatives, and entrepreneurs. We believe life’s greatest lessons are learned through travel, urging you to break free and live life with no regrets. Our trips offer a blend of adventure and flexibility, allowing you to personalize your experience while we take care of all the major details. Based in Gurugram, Co-TravelIn helps you discover, connect, and have fun while traveling. Role Description We are looking for a passionate and data-driven Digital Marketing Specialist to join our travel company’s team. The ideal candidate will be responsible for executing digital marketing strategies that drive online visibility, attract traveler's, and generate leads and bookings. If you have a love for travel and a knack for digital trends, this role is perfect for you. Key Responsibilities Plan and implement digital marketing campaigns across channels such as Google Ads, social media, email, and content platforms to promote trips, destinations, and special deals. Own campaign strategy and execution focused on KPIs such as CPL, ROAS, lead quality, and conversion rate . Manage the company’s website and ensure all content is up-to-date, optimised, and aligned with current promotions or seasonal campaigns. Create and manage engaging content for blogs, landing pages, and social media that inspires traveler's and highlights unique travel experiences. Monitor and analyse performance metrics using Google Analytics and other tools to optimize digital performance and increase conversion rates. Run targeted advertising campaigns on Facebook, Instagram, Google, and YouTube to increase brand awareness and drive bookings. Collaborate with travel consultants and tour managers to gather content and testimonials to use in promotional material. Build and maintain email marketing campaigns that nurture leads and keep customers informed about new packages, tips, and offers. Grow and engage with our LinkedIn audience through thought leadership, destination content, and client case studies. Qualifications: Bachelor’s degree in Marketing, Business, Tourism, or a related field. 2+ years of experience in digital marketing with a proven track record in D igital marketing and SEO . Hands-on experience with Google Campaign Manager, Google Ads, Meta Ad Manager, and SEO tools like Ahrefs or SEMrush . Strong understanding of sales funnels, CRM workflows and Digital Marketing Techinques . Excellent communication skills, analytical thinking, and results orientation. Passion for travel and understanding of consumer behavior in the tourism. Bonus Skills to Have: Certification in Google Ads, LinkedIn Marketing, or HubSpot . Experience in luxury travel marketing. Familiarity with booking engines, travel CRM tools, or reservation platforms.
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