Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive to develop and execute multi-channel marketing strategies. This role involves managing SEO, PPC, social media, email marketing, and content campaigns to boost brand visibility and drive engagement. If you have a data-driven mindset, creativity, and hands-on experience with digital tools, join us to make an impact!

Key Responsibilities:

• Develop and implement digital marketing strategies across multiple channels, including SEO, PPC, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI.
• Conduct keyword research, on-page and off-page SEO strategies to improve organic traffic and search rankings.
• Monitor and analyze website performance using Google Analytics and other web analytics tools to track KPIs and conversion rates.
• Create, manage, and schedule content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Execute email marketing campaigns, including audience segmentation, automation, and performance tracking.
• Collaborate with designers, developers, and content creators to produce engaging digital content.
• Stay updated with industry trends, emerging technologies, and best practices in digital marketing.
• Manage online reputation, including handling customer reviews and feedback.
• Prepare reports and provide insights to improve marketing performance and campaign effectiveness.

Requirements:

• Minimum 5 years of experience in digital marketing, preferably in a similar role.
• Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, Google Analytics, SEMrush, Ahrefs, Mailchimp, etc.
• Strong knowledge of SEO, PPC, content marketing, and social media strategies.
• Hands-on experience with website CMS (WordPress, Shopify, etc.).
• Excellent analytical skills and the ability to interpret data-driven insights.
• Strong communication and content creation skills.
• Ability to work independently as well as in a team environment.
• Experience with A/B testing and performance optimization.

Preferred Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• Google Ads and HubSpot certifications are a plus.