Digital Marketing Executive

FWe are looking for a dynamic and creative Digital Marketing Executive to manage our social media presence, generate high-quality leads, create engaging marketing content, and oversee website development and updates.

The ideal candidate should have hands-on experience with digital marketing tools, social platforms, and website management.

Key Responsibilities:

1. Social Media Management

• Plan, create, schedule, and publish engaging content across social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).
• Increase brand visibility and engagement through regular posts, stories, reels, and campaigns.
• Monitor analytics, track performance, and optimize social media strategy based on insights.
• Manage paid campaigns on Meta Ads, LinkedIn Ads, and Google Ads (if applicable).

2. Lead Generation

• Develop and execute digital lead generation strategies to attract B2B and B2C prospects.
• Manage and optimize ad campaigns for maximum ROI (Google, LinkedIn, Meta).
• Utilize CRM tools to track leads and nurture them through targeted email campaigns and remarketing efforts.
• Coordinate with the sales team to ensure qualified leads are followed up effectively.

3. Marketing Content Creation

• Develop high-quality written and visual content for social media, emailers, presentations, brochures, and website.
• Collaborate with internal teams to turn product or service details into compelling marketing messages.
• Work with graphic designers (or create designs using tools like Canva) to ensure consistent brand identity.
• Draft and post regular blog articles and press releases to improve SEO ranking.

4. Website Management & Development

• Manage and update the company’s website — content, images, and product details.
• Coordinate to improve website UI/UX, functionality, and mobile responsiveness.
• Ensure SEO best practices across all web pages.
• Monitor site traffic, analytics, and conversions using Google Analytics and Search Console.

Key Skills & Competencies:

• Proven experience in social media management and digital lead generation.
• Strong understanding of SEO, SEM, and paid marketing campaigns.
• Excellent written and verbal communication skills.
• Basic knowledge of graphic design tools (Canva, Photoshop, Illustrator preferred).
• Familiarity with WordPress or other CMS platforms.
• Data-driven mindset with the ability to analyze metrics and draw insights.
• Creative thinker, self-motivated, and detail-oriented.

Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field.
• 1-2 years of relevant experience in digital marketing or social media management.
• Certifications in Google Ads, SEO, or Digital Marketing will be an added advantage.

CTC

3.50 – 4.00 LPA

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Vasai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Location:

• Vasai, Maharashtra (Required)

Work Location: In person