Digital Marketing Executive

2 - 31 years

3 - 4 Lacs

Posted:1 month ago| Platform: Apna logo

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Job Type

Full Time

Job Description

✨ Performance Marketing Executive – Lead Generation SpecialistKey Responsibilities: Lead Generation Campaigns: Plan, create & optimise high-quality Meta (Facebook/Instagram) and Google Ads campaigns for maximum conversions. Lead Nurturing (WhatsApp API): Build automated WhatsApp flows for follow-ups, reminders, drip messages & re-engagement sequences. CRM Integration: Ensure smooth integration so that every generated lead reaches the Sales Team instantly. Work with CRM tools (Zoho/Sell.do/HubSpot) for lead routing, tracking & reporting. Analytics & Optimization: Daily monitoring of CPL, CTR, Landing Page performance & campaign ROAS. A/B testing for creatives, targeting & messaging. Requirements: Minimum 2+ years experience in Performance Marketing. Strong hands-on experience with Meta Ads Manager & Google Ads. Experience with WhatsApp API platforms (Wati, Twilio, Interakt, etc.). Understanding of lead funnels, landing pages, and remarketing campaigns. Ability to analyse data & optimise campaigns for better CPL. Experience in real estate or home interiors is an added advantage. Location: Hyderabad Type: Full-time

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