Digital Marketing Executive

Company Overview

APIs and allied products

Position Overview

Brand & Design Executive

Roles & Responsibilities

1. Creative Design & Branding

·        Design festival greetings, office event invites, and milestone creatives.

·        Develop marketing collaterals, including brochures, flyers, PPTs, banners, and signature emailers.

·        Ensure all designs align with company branding and co-branding guidelines (Anzen and group companies)

·        Maintain a structured archive of creatives for quick reuse and reference.

2. Social Media & Digital Support

·        Create engaging posts for LinkedIn and other platforms (festivals, exhibitions, achievements, CSR).

·        Support digital campaigns (Google Ads, LinkedIn Ads) with high-performing visuals.

·        Assist content writers and web developers with creatives for website updates, emailers, and newsletters.

·        Experiment with innovative formats (infographics, carousel posts, motion graphics).

3. Exhibitions & Events

·        Design exhibition stall creatives, panels, posters, and digital displays.

·        Prepare announcements, coverage creatives, and post-event highlights for social media.

photo booth activities

·        Provide creative inputs for corporate gifting catalogues and marketing stock.

4. Internal & Cross-Functional Support

·        Design induction decks, HR posters, and employee recognition creatives (e.g., Employee of the Quarter).

·        Support HR with employer branding creatives for LinkedIn talent acquisition.

·        Assist Sales with client presentations, product decks, and proposals.

·        Collaborate with Admin for office branding and festival décor templates.

Required Skills & Qualifications

·        Proficiency in design software (Adobe Photoshop, Illustrator, InDesign, Canva; basic video editing a plus).

·        Basic photography and photo editing (for events, exhibitions, or product shots).

·        Strong understanding of branding, visual identity, and design consistency.

·        Familiarity with social media platforms, website CMS, and email marketing tools.

·        Creativity and attention to detail with the ability to manage multiple design requests.

·        Strong collaboration and communication skills to work with HR, Sales, Marketing, and Admin.

·        Organised in managing design archives and meeting deadlines.

·        Bachelor’s degree in Design, Marketing, Communications, or related fields.