Digital Marketing

As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry. Key Responsibilities • Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms. • Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments. • Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates. • Set up and maintain pixels, conversion APIs, and tracking dashboards. • Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines. • Handle G2 verification processes and ensure all campaigns meet Meta & Google’s advertising policies for financial services. • Collaborate with content, design, and tech teams for cohesive growth campaigns. • Monitor daily campaign performance and prepare weekly ROI reports. • Run A/B tests to identify winning creatives, keywords, and audience strategies. • Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements. Requirements • 4–6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI. • Proven track record of lead generation campaigns in regulated industries. • Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools. • Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles. • Experience in G2/Google Ads financial verification & Meta policy approvals. • Excellent analytical skills with expertise in data-driven campaign optimization. • Ability to manage large ad spends while driving performance efficiency. Preferred Skills • Prior work with loan marketplaces, NBFCs, or digital lending platforms. • Knowledge of multi-language targeting (English + regional). • Familiarity with SEO/organic growth synergies to support paid campaigns. • Strong creative sense for building fintech-compliant ad communication. What We Offer • Competitive salary with performance-linked incentives. • Leadership role in driving fintech digital marketing. • Direct exposure to lenders, borrowers, and ecosystem partners.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person