Digital Marketing

About us:

Hetero Healthcare Ltd is a leading Innovative Pharmaceutical Company in India, headquartered at Hyderabad. We aim to improve the quality life of the people with our product line and along with a continuous Research and Development process.

We build on our company's strengths with our vertical integration of marketing division with novel discovery Research, Process Chemistry, and Formulation Development. We believe that new medicines are an integral part of the healthcare system, Hetero Healthcare helps patients better by leveraging our industry-wide experience, deep technology expertise, comprehensive portfolio of Products and vertically aligned business model for upliftment the human life.

As a Digital Marketing Executive, you will be responsible for assisting in the development and execution of digital marketing campaigns to promote our products/services and enhance brand awareness. This role offers an excellent opportunity for freshers to gain hands-on experience in various aspects of digital marketing.

Responsibilities:

• Assist in the creation and implementation of digital marketing campaigns across various channels, including social media, email, and search engine marketing.
• Monitor and analyze the performance of campaigns, generating insights and recommendations for optimization.
• Help manage social media accounts by creating engaging content, responding to comments/messages, and growing our follower base.
• Support the planning and execution of SEO strategies to improve organic search rankings and drive website traffic.
• Collaborate with the marketing team to develop compelling content for digital channels, including blog posts, articles, and videos.
• Assist in the creation and optimization of landing pages and email campaigns to drive conversions.
• Stay up-to-date with the latest trends and best practices in digital marketing, sharing knowledge and insights with the team.

Required skills:

• Bachelor’s or master’s degree in marketing, Communications, or a related field with an experience of 1-2 yrs.
• Strong passion for digital marketing and eagerness to learn and grow in the field.
• Excellent written and verbal communication skills.
• Basic understanding of digital marketing concepts and tools (e.g., Google Analytics, social media platforms, email marketing software).
• Ability to work effectively in a fast-paced environment and manage multiple tasks simultaneously.
• Creative thinking and problem-solving skills.
• Attention to detail and a commitment to delivering high-quality work.