Digital Marketing-Digital Banking-Net & Mobile Banking HO Team

Job Description

Digital team, within the Digital Distribution Org, is tasked with adoption of the “New Kotak Mobile App” across the customer base. The new app is far superior in customer experience, and built with customer at heart. This app needs to be adopted by customers, across channels, customer calling the call centre, customer walking inside the branches and customer assisted via the RM. For these channels, we need someone who is able to create sharp narrative/ materials to drive adoption. The content will be used across internal channels, D2C for customers, to drive the app adoption. The candidate needs to be a hustler, ensuring the person picks up the right gap of the channel, related to app adoption and creates a compelling narrative to drive up the same Key Responsibilities: Needs Assessment: Identifying the learning needs and objectives of the target audience. Content Development: Creating engaging and effective learning materials, including online courses, training programs, and other educational resources. Instructional Design: Applying instructional design principles and theories to optimize the learning experience. Collaboration: Working with subject matter experts and other stakeholders to ensure alignment and effectiveness. Multimedia Integration: Utilizing multimedia elements and authoring tools to enhance the learning process. Assessment Design: Developing assessments to measure learning outcomes and provide feedback. Project Management: Managing multiple projects and deadlines while ensuring quality and consistency. Technology Proficiency: Staying up-to-date with the latest instructional technologies and tools. Evaluation: Evaluating the effectiveness of learning materials and making improvements as needed.