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Kotak Life Insurance
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Digital Marketing-Digital Banking-Net & Mobile Banking HO Team

Digital Marketing-Digital Banking-Net & Mobile Banking HO Team

Kotak Life Insurance

3 - 8 years

4 - 8 Lacs

Mumbai

Posted:21 hours ago| Platform:

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Skills Required

presentation skills campaign management quantitative adobe campaign crm digital marketing google adwords customer engagement sql marketing campaigns display advertising social media marketing google analytics sem html seo campaign analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Campaign Analytics Manager Kotak Mahindra Bank
Team Digital Distribution/Marketing Qualification Graduate with relevant knowledge or MBA/PGDM (Marketing/Retail), minimum work experience of 3 years in campaign management Designation M4/M5
Job Role of Campaign Analytics Manager:-A. Revenue Contribution:

Play a key role in meeting the business objectives through customer engagement across multiple-channels and touch-points

Work towards increasing the opportunity size for cross sell of products

B. Strategy / Planning:

Plan and implement long/short term strategies based on analytically-validated consumer behavior to achieve the business objectives

Interact with multiple stakeholders across bank to plan campaign activities

Increase throughput by utilizing the most efficient customer touch points

C. Execution:

Plan and deliver campaigns in collaboration with various stake-holders Product, Analytics, Marketing and Campaign operations

Measure and report the outcome of deployed campaigns to management on a regular basis

D. Technical Skills & Knowledge:

Excellent communication, collaboration and presentation skills

Strong problem solving, quantitative and analytical abilities

Strong ability to plan and manage numerous people, projects and processes simultaneously

Ability to conceptualize and automate process to save time and improve efficiency

Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally

Know-how of CRM, Adobe Campaign Management Tool is a must

Knowledge of SQL will be an added advantage

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Digital Marketing-Digital Banking-Net & Mobile Banking HO Team