Digital Marketing-Digital Banking-Net & Mobile Banking HO Team

Job Description – Campaign Analytics Manager – Kotak Mahindra Bank

A. Revenue Contribution:

• Play a key role in meeting the business objectives through customer engagement across multiple-channels and touch-points
Work towards increasing the opportunity size for cross sell of products

B. Strategy / Planning:

• Plan and implement long/short term strategies based on analytically-validated consumer behavior to achieve the business objectives
• Interact with multiple stakeholders across bank to plan campaign activities
Increase throughput by utilizing the most efficient customer touch points

C. Execution:

• Plan and deliver campaigns in collaboration with various stake-holders – Product, Analytics, Marketing and Campaign operations
Measure and report the outcome of deployed campaigns to management on a regular basis

D. Technical Skills & Knowledge:

• Excellent communication, collaboration and presentation skills
• Strong problem solving, quantitative and analytical abilities
• Strong ability to plan and manage numerous people, projects and processes simultaneously
• Ability to conceptualize and automate process to save time and improve efficiency
• Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally
• Know-how of CRM, Adobe Campaign Management Tool is a must
• Knowledge of SQL will be an added advantage