Digital Marketing Associate – Lead Generation & Email Marketing

About Us

KM Accounts is a trusted offshore staffing company helping CPA firms, EA firms, bookkeeping firms, and accounting firms across the U.S. and Canada scale their practices with cost-effective, accurate, and secure Bookkeepers, Accountants, Tax Preparers, and Tax Reviewers.

We are looking for a Digital Marketing Associate who can leverage email marketing, AI tools, and automation platforms to generate high-quality leads. The ideal candidate is resourceful, tech-savvy, and eager to use modern tools like ChatGPT, Apollo.io, and Smartlead.io to run successful outreach campaigns.

Key ResponsibilitiesEmail Marketing & Lead Generation

• Plan, create, and execute B2B email marketing campaigns targeted at CPA and accounting firms.
• Use Smartlead.io and Apollo.io for building email lists, campaign sequencing, and inbox management.
• Personalize outreach emails with ChatGPT and AI-assisted writing to improve open and reply rates.
• Monitor email metrics (deliverability, open rates, click-through rates, bounce rates) and optimize campaigns for higher conversions.
• A/B test subject lines, messaging, and CTAs to improve campaign performance.

Content & Social Media Marketing

• Generate AI-assisted content (email templates, LinkedIn posts, blogs, case studies) tailored to accounting industry prospects.
• Manage LinkedIn company page and assist in running campaigns for brand visibility.

CRM & Automation

• Maintain accurate lead data in CRM (Zoho/HubSpot).
• Set up automated workflows to nurture cold leads into warm prospects.
• Track prospect responses, follow-ups, and hand over qualified leads to the sales team.

AI & Productivity Tools

• Actively use ChatGPT and other AI-driven tools for email writing, content generation, and prospect research.
• Explore new productivity tools to enhance lead generation efficiency.

Analytics & Reporting

• Provide weekly reports on email campaign performance, lead quality, and pipeline growth.
• Share insights and suggest improvements to increase ROI from campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 1+ year of experience in digital marketing, with a strong focus on email marketing & lead generation.
• Hands-on experience with Apollo.io, Smartlead.io, LinkedIn Sales Navigator, or similar tools.
• Working knowledge of ChatGPT and AI-based content generation.
• Basic understanding of SEO, LinkedIn marketing, and B2B outreach.
• Excellent written English skills with the ability to personalize outreach emails.

Preferred Skills (Good to Have)

• Experience in B2B marketing for professional services (CPA, accounting, staffing, outsourcing).
• Knowledge of deliverability best practices (SPF, DKIM, domain warm-up).
• Familiarity with Google Ads, Meta Ads, or LinkedIn Ads.
• Basic Canva/creative skills for email banners and social media posts.

What We Offer

• Competitive salary + performance-based incentives.
• Practical exposure to advanced email marketing & AI tools.
• Opportunity to work in the U.S. accounting industry niche.
• A collaborative and growth-driven work environment.

Job Type: Full-time

Pay: ₹9,418.97 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person