Digital Marketing Associate - Google Ads

Job Description

Looking for a Workplace That Inspires You? Welcome to KC Overseas! At KC Overseas Education, we don’t just provide jobs—we create opportunities for innovation, growth, and impact. As a thriving Multinational EdTech company with 11 global locations, we have a strong foothold across South Asia, South-East Asia, and Africa, and we’re rapidly expanding worldwide. With our team of inspired 850+ professionals, we are revolutionizing access to overseas education through cutting-edge technology and unwavering expertise with our industry-leading platforms coursefinder.ai and elanloans.com. Our mission? To empower students worldwide with seamless access to top universities, bridging the gap between aspiration and reality. If you’re passionate about making a difference in the global education space, this is where you belong! At KC Overseas Education, we believe work should be more than just a job—it should be an experience that challenges, excites, and rewards you. We’re growing fast, and we want you to grow with us. Through our ever-expanding global reach, we are shaping the future of overseas education—and you can be a part of it. Why work with us? Work-Life Balance – We value productivity and well-being equally. Global Exposure – International travel and exposure to diverse markets Unmatched Growth – Thrive in a rapidly expanding industry to reach your potential Recognition & Rewards – A culture that values and rewards hard work Continuous Learning – Upskilling and development opportunities at every step Supportive Culture – Work in an encouraging, trust-driven environment Stability & Security – A long-term career with a leading industry player Competitive Compensation – Because great work deserves great rewards Join us and experience a workplace where talent is valued, ideas are celebrated, and careers flourish. Be a part of KC Overseas—apply now! Here’s a short video to give you an overview of who we are and what we do: Job Overview : We are looking for a Google Ads PPC Associate to manage and optimize pay-per-click (PPC) campaigns across Google Ads. This role is designed to work on campaign execution, monitoring performance, and ensuring efficient budget utilization. The ideal candidate will have hands-on experience in managing paid campaigns and a strong analytical mindset to drive lead generation and conversions. Key Responsibilities: Assist in planning, setting up, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing). Conduct keyword/video research and competitor analysis to enhance ad performance. Monitor campaign performance and optimize for key metrics like CTR, CPC, Quality Score, and ROI. Write compelling ad copies and test multiple variations for better engagement. Collaborate with team to create effective ad creatives and landing pages. Track and report campaign performance, providing actionable insights for improvement. A/B test different ad strategies to improve performance. Implement audience targeting and remarketing strategies for better conversions. Stay updated with Google Ads trends, algorithm updates, and best practices. 1-3 years of experience managing Google Ads PPC campaigns. Strong understanding of Google Ads, Google Analytics, and Google Tag Manager. Proficiency in Excel/Google Sheets for campaign analysis and reporting. Prior experience in running lead generation campaigns is preferred. Hands on experience in tools like SEMRUSH and AHREFS.