Digital Marketing Associate

Job Title: Digital Marketing Associate

Key Responsibilities:

Email Marketing & CRM

* Plan, create, and execute engaging email marketing campaigns and monthly newsletters (x2 per month).

* Draft and design email templates and visual assets using Canva, aligned with brand identity.

* Maintain and grow the email subscriber list while ensuring compliance with GDPR, CASL, and other regulations.

* Monitor and analyze campaign performance (open rates, CTR, conversions) and optimize for better results.

* Update attendee and client data in the CRM for targeted campaigns.

Social Media Management

* Create, post, and schedule daily content on Facebook, LinkedIn, TikTok, and other platforms.

* Manage and engage in Facebook Groups—including posting content, commenting, approving/declining member requests, and driving community engagement.

* Watermark event and promotional photos before posting.

* Respond to audience questions, comments, and messages in a timely and professional manner.

* Repurpose testimonials into case studies and social content for both web and social platforms.

Content Creation & Visuals

* Design social media creatives, event promotions, and marketing visuals using Canva.

* Work with Meta Business Suite to manage and optimize paid and organic Facebook/Instagram campaigns.

* Launch and grow a Pinterest account to expand brand reach.

* Use Eventbrite for event promotions and ticketing.

Community & Event Marketing

* Leverage knowledge of Toronto/Ontario venues, neighborhoods, and communities to enhance content and event promotions.

* Engage with local online communities and forums to promote events and services.

* Assist with drafting and distributing press releases, blogs, or local media outreach when necessary.

Qualifications:

* Proven experience in digital marketing, email campaigns, and social media management.

* Strong design skills using Canva.

* Proficiency with email marketing platforms (Mailchimp, Klaviyo, HubSpot, or similar).

* Experience with Meta Facebook Business Suite; familiarity with LinkedIn, TikTok, and ideally Pinterest and Eventbrite.

* Excellent written and verbal communication skills.

* Strong attention to detail, organization, and time management skills.

* Ability to work independently and respond promptly within agreed timeframes.

US Shift

SAL 20-22k (4 hours)