Digital Marketing Assistant

Hi Professionals,
Hope You Are Doing Well!We are seeking a proactive and results-driven Digital Marketing Executive with 1 to 2 years of experience to join our dynamic marketing team.Would You Be Interested In This Position, kindly share your updated resume to aarthi@td-itsolution.com/ +91 9384818146

Digital Marketing Assistant

Department: Marketing Reports To: Digital Marketing Manager

Experience Level: 1 .5 Years or 2.5 Years Only

Location: Moggapair, Chennai- 5 Days Office( Sunday to Thursday) and Week Off of Friday & Saturday

We are seeking a proactive and results-driven Digital Marketing Executive with 1 to 2 years of experience to join our dynamic marketing team

Key Responsibilities

• Campaign Execution & Management:
• Assist in the planning, setup, and day-to-day management of digital marketing campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads.
• Implement and monitor SEO strategies, including keyword research, on-page optimization, and technical SEO basics.
• Execute email marketing campaigns, including list segmentation, content scheduling, and performance tracking.
• Manage and schedule social media content across relevant platforms, fostering community engagement and brand presence.
• Content & Creative Collaboration:
• Collaborate with content creators and designers to develop engaging digital marketing assets (e.g., ad copy, social media visuals, blog post promotion).
• Ensure all digital content aligns with brand guidelines and campaign objectives.
• Performance Monitoring & Reporting:
• Regularly monitor campaign performance using analytics tools (e.g., Google Analytics 4, platform-specific dashboards).
• Prepare detailed performance reports, highlighting key metrics, trends, and actionable insights for optimization.
• Track and analyze website traffic, conversion rates, click-through rates (CTR), and cost-per-lead (CPL).
• Market Research & Trends:
• Stay up to date with the latest digital marketing trends, platform updates, and competitor activities.
• Contribute insights from market research to inform future campaign strategies.
• Collaboration:
• Work closely with the Digital Marketing Manager, sales team, and other internal stakeholders to ensure integrated marketing efforts and alignment with business goals.
• Technical Skills:
• Proven experience with Google Ads and Meta Ads Manager.
• Proficiency in Google Analytics (GA4 preferred).
• Experience with social media management tools.
• Basic understanding of SEO principles and keyword research tools.
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaigns).
• Strong proficiency in Microsoft Excel for data analysis and reporting.

Preferred Qualifications

• Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
• Experience in a specific industry relevant to our business (e.g., IT Solutions, Construction, B2B).
• Basic knowledge of HTML/CSS or content management systems (CMS).

Job Type: Full-time

Pay: Up to ₹25,249.44 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Quarterly bonus
• Yearly bonus

Work Location: In person