Digital Marketing and SEO Executive

Principal Duties:

• Planning for Social Media: Craft and execute a social media strategy that is in line with our brand's essence, objectives, and overarching marketing efforts.
• Collaborative Content Creation: Partner with content and creative teams to craft compelling and platform-specific content that engages our target demographic and stimulates interaction.
• Brand and PR Enhancement: Through strategic social media management, elevate the brand's image and manage public relations, including crisis resolution and reputation tracking.
• Engagement with Community: Foster brand loyalty and customer satisfaction by actively interacting with our online community, addressing comments and inquiries promptly.
• Analytical Insight and Reporting: Utilize analytics tools to monitor and report on the effectiveness of social media activities, using data to refine and optimize future strategies.
• Trend Awareness: Stay informed about emerging social media trends, technologies, and best practices, applying this knowledge to bolster our social media strategy and content.
• Influencer Collaboration: Identify and engage with influencers and brand advocates to broaden our social media influence and authenticity.
• Search Engine Optimization: SEO audit and keyword research on a monthly basis, creation of backlinks and content by working with our team.

Candidate Profile:

Educational Background: Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

Professional Experience: 5-10 years experience driving social media engagement , with a proven track record in brand enhancement and public relations.

Skill Set:

• Innovative and creative approach to social media content and campaign execution.
• Proficiency across major social media platforms (Instagram, Twitter, Facebook, and TikTok) and familiarity with management tools.
• Comprehensive understanding of social media analytics and tools.
• Outstanding communication and community engagement skills.
• Team-oriented with the ability to work in a collaborative environment.
• Excellent organizational skills, capable of juggling multiple projects and meeting deadlines.
• Personal Qualities: Flexible, proactive, detail-oriented, with a strong passion for storytelling, brand development, and community building.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Paid time off

Work Location: In person