Digital Marketing Analyst

The role involves monitoring, analyzing, and reporting performance metrics across various digital marketing channels such as website, email, social media, SEO/SEM, and paid advertising. You will be required to work closely with the marketing team to track KPIs, identify trends, and provide actionable recommendations. Managing Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate data collection is an essential part of the role. Developing dashboards and automated reports for internal stakeholders will be one of your responsibilities. Conducting competitor analysis and market research to identify growth opportunities is also a key aspect of the role. You will support A/B testing initiatives and conversion rate optimization strategies, collaborating with content, design, and development teams to enhance the user journey and campaign effectiveness. Additionally, assisting in budget tracking, forecasting, and reporting on ad spend performance will be part of your duties. Tracking, measuring, and reporting the performance of digital marketing campaigns, including paid advertising, SEO, social media, email marketing, and website traffic is crucial. Analyzing user behavior, customer journeys, and conversion funnels to spot trends and opportunities will be required. Developing, managing, and maintaining dashboards and regular reports to offer clear insights to the marketing and leadership teams is an integral part of the role. Collaborating with digital, creative, and content teams to provide data-backed recommendations for campaign optimization is essential. Monitoring key performance indicators (KPIs) and ROI metrics for all digital initiatives, as well as conducting competitor analysis and market research to benchmark performance and identify opportunities, are part of the responsibilities. Utilizing tools like Google Analytics, Google Ads, Facebook Ads Manager, and other platforms for data collection and performance tracking will be a regular task in this full-time position.,