Digital Marketing Analyst

Role Overview:

We are seeking a data-driven and analytical Digital Marketing Analyst to strengthen our online

presence and patient acquisition funnel. The ideal candidate will be responsible for tracking,

analyzing, and optimizing all digital marketing initiatives — ensuring measurable ROI for hospital

campaigns and driving consistent growth in patient leads.

Roles & Responsibilities:

Performance Tracking & Analysis:

• Monitor and analyze performance across digital platforms (Google Ads, Meta Ads,

YouTube, LinkedIn, etc.).

• Track key KPIs: impressions, CTR, conversions, cost per lead (CPL), and ROI.
• Generate weekly and monthly dashboards with actionable insights for management.

SEO & Website Optimization:

• Conduct keyword research relevant to healthcare and hospital services.
• Track website performance (traffic, bounce rate, page rankings).
• Recommend improvements for organic reach, blog content, and landing pages.

Campaign Optimization:

• Collaborate with design team to fine-tune ad creatives and targeting.
• Run A/B tests on ads, landing pages, and campaigns to improve conversions.
• Analyze call-to-action performance and suggest strategies to enhance patient

engagement.

Lead Management & Conversion Insights:

• Work with the customer care and hospital CRM to track lead quality and conversion

rates.

• Identify drop-off points in the patient journey (enquiry → consultation → admission).
• Share insights with sales and marketing teams to improve campaign efficiency.

Competitor & Market Analysis:

• Track competitor hospitals’ digital presence, campaigns, and content strategies.
• Provide recommendations to differentiate Onus Robotic Hospitals digitally.
• Stay updated on healthcare digital marketing trends and tools.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Analytics, or related field.
• 2–5 years of experience in digital marketing analytics (healthcare experience preferred).
• Strong knowledge of Google Analytics (GA4), Google Tag Manager, and SEM tools.
• Experience in Google Ads, Meta Ads Manager, LinkedIn Ads, SEO tools (SEMRush/Ahrefs),

and CRM reporting.

• Strong analytical skills with proficiency in Excel / Google Data Studio / Power BI.
• Ability to translate data into clear insights and actionable strategies.