Digital Marketing Analyst

Southco India Private Limited.

Position :

Location

A. Job Summary & Dimensions

The Digital Marketing Analyst takes an operational role in the development and management of Southco's digital content and its distribution. This person develops and executes digital marketing campaigns using marketing automation, translation and content management software. They are responsible for scoping projects, communicating with the content strategist and graphic design team, populating templates and using light HTML, CSS and JavaScript code; and managing these projects from inception to completion using Workfront software. They will help manage the content and functionality of Southcos online presence on social media and Southcos primary website. They will collect, report and analyze campaign performance metrics and recommend improvements to processes. This is a global role with regular collaboration with team members in EMEA, NA, LATAM, and APAC in the Southco organization as well as with our sister organizations.

B. Job Accountabilities

Marketing Automation -

Front-end Content Management

Product Information & Translation Oversight

Global Support & Localized Content

MINIMUM REQUIREMENTS

1. 4 year degree in marketing or business field

2. 2-3 years front-end content management experience.

SFMC experience/certification

HTML, CSS. Proficient in JavaScript, API and other web technologies.

5. Strong written and verbal communication skills

6. Very strong attention to detail and self-direction required.

7. 2-4 plus years overall web & digital marketing experience.

Google Analytics is a plus.

Kindly revert with your updated resume if you are interested and looking for change.