Digital Marketing Analyst

Job Specification

• Conduct keyword research to identify high-value keywords relevant to the business.

• Analyze keyword competitiveness and search volume to make informed recommendations.

• Assist in optimizing website content, meta tags, and other on-page elements to enhance search engine visibility.

• Collaborate with content creators to ensure SEO best practices are integrated into new and existing content.

• Support link-building efforts to enhance the website's authority and improve search rankings.

• Monitor and analyze backlink profiles, identifying opportunities for improvement.

• Assist in identifying and resolving technical issues that impact SEO performance, such as crawl errors and site speed.

• Collaborate with web developers to implement technical SEO recommendations.

• Generate regular reports on key SEO metrics, performance indicators, and goals.

• Provide insights and recommendations based on data analysis to improve overall SEO effectiveness.

• Conduct competitive analysis to identify trends, opportunities, and potential areas for improvement.

• Stay informed about industry changes and updates affecting search engine algorithms.

• Work closely with the broader marketing team, content creators, and web developers to align SEO strategies with overall business goals.

• Collaborate on the implementation of SEO recommendations and strategies.

• Develop High-quality blog content.

• Keen understanding of the target audience.

• Researching, identifying and studying competitors.

Other Details