Digital Marketer/Digital Marketing Specialist

India

• LOCATION
  Kochi, Kerala
  Bangalore, Karnataka
• WORK LOCATION TYPE On-site
• DATE POSTED 2025-07-18
• CATEGORY Marketing

Job summary:

We seek a highly motivated and experienced Digital Marketer/Digital Marketing Specialist to build & supercharge our digital marketing efforts, drive business growth, and make our customers' digital journeys amazing! You will be responsible for designing & executing innovative digital strategies to generate and nurture leads, drive engagement, and help maximize sales conversions collaborating with business teams.

Key Responsibilities:

Sales and Business

• Build & maintain company websites, develop engaging content, drive traffic, improve user engagement.

• Improves search engine optimization by recommending changes to website architecture, content, linking, keywords and other factors.

• Strategize, Develop and execute innovative digital / social media campaigns to enhance market presence and lead generation for company products and services in alignment with overall marketing goals.

• Conduct market research and competitor analysis to stay up to date with trends and best practices.

• Monitor and analyse marketing channel performance, adjusting strategies as needed to improve ROI.

• Create, curate, and manage content (images, video, written) across social media platforms.

• Track, collect, analyse and report data, identifies trends and insights and evaluates results to achieve maximum Return on Investment (ROI) for all campaigns as well as actionable insights and recommendations.

• Manage digital marketing agencies, budgets and partners, any third-party provider e-commerce feeds, vendor payment and initiative planning.

JOB SKILLS & KNOWLEDGE REQUIRED

• Digital Literacy, Business Savvy, Research ability

• Demonstrable Content creation experience – preferably in healthcare

• Demonstrable experience in marketing data analytics and tools and translation into actionable insights

• Solid computer skills including MS Office, Adobe creative suite and CRM and applications (Web analytics, Google AdWords, Insights etc) and social media management tools (Hootsuite, Buffer etc)

• Familiarity with marketing automation tools (e.g., HubSpot, Zoho, Marketo, Pardot) and CRM systems

• Excellent communication and collaboration skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Experience in social media management, advertising and analytics

• Exceptional communication skills – verbal and writing

ADDITIONAL PREFERRED SKILLS/EXPERIENCE

• Good working knowledge/experience in photography, videography and editing.

• Experience working in healthcare/medtech industry

• Project Management Experience and detail orientation

• Knowledge of HTML, CSS and Web Development Tools desired.

• Commercial awareness partnered with a creative mind.

• E-commerce development experience

Qualifications and Skills:

• Bachelor’s degree in marketing, business, or English with digital marketing certification

• 4-5 years of proven digital marketing, content creation and lead generation experience

• Thorough understanding of marketing elements including traditional and digital marketing and market research methods.

No. of positions: 1