Digital Growth Marketer – Ads | Email | WhatsApp | AI Automation

Hiring: Digital Growth Marketer – Ads | Email | WhatsApp | AI Automation

CTC: ₹4 LPA-7.5 LPA (based on experience) + Performance Bonus

📍 Location: Remote

📅 Type: Full-Time | Contract-to-Hire

🕒 Start Date: Immediate

The Nutrition Box

The Nutrition Box (TNB) is on a mission to make health effortless through science-backed meals, personalized coaching, and engaging habit-building experiences. We’re expanding rapidly and looking for a performance-driven individual who lives and breathes digital growth.

🎯 Your Role

As our Growth & Automation Specialist, you’ll own our Meta Ads, WhatsApp automation, and email marketing, working closely with our multimedia team to deploy high-performing campaigns that drive subscriptions and build brand loyalty.

🧩 Key Responsibilities

🔥 Paid Advertising (Meta & Google)

• Build and manage TOF/MOF/BOF campaigns
• Test audiences (lookalikes, interest groups, retargeting)
• Collaborate with designers to build scroll-stopping ads
• Track KPIs: CPL, ROAS, CTR, CAC — and optimize accordingly

💬 WhatsApp Automation

• Set up flows: lead nurture, feedback, reminders, upsells
• Integrate with Interakt/WATI and build remarketing funnels
• Handle broadcast messages and sequence triggers

📧 Email Automation

• Build automated flows: welcome, onboarding, win-back, newsletters
• Segment audiences using tags and behavior
• Run A/B tests for better performance

📊 CRM & Workflow Automation

• Use Make.com/Zapier to connect lead forms, CRM, and messaging
• Automate follow-ups, lead scoring, and reporting flows
• Maintain simple dashboards with performance metrics

Creative Strategy & Collaboration

• Collaborate with the multimedia designers to plan, brief, and optimize ad creatives (reels, statics, carousels)

• Propose and test creative angles, hooks, and formats that align with TNB’s audience (Indians in Canada, busy professionals, etc.)

• Repurpose content for different funnel stages — TOF (engagement), MOF (education), BOF (conversion)

• Suggest content ideas based on data, trends, and customer psychology

• Use tools like ChatGPT, TikTok Creative Center, and Meta Ad Library to inspire winning creative concepts

You’re not just executing campaigns — you’re helping shape the stories that convert.

💡 🚨 AI Skills – Mandatory Requirement

We’re looking for someone who is already using AI tools in their workflow and is excited to learn more and grow with AI.

You must:

• Actively use ChatGPT, Canva AI, Zapier AI, Make.ai, or similar tools
• Know how to:
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• Write & iterate ad copy using AI
• Automate tasks like follow-ups, tagging, and broadcast setups
• Use AI for hooks, creative ideas, and content research
• Be proactive in testing and implementing AI-driven growth hacks
• Stay updated on the latest AI tools relevant to performance marketing

⚠️ Applications without AI usage examples will not be considered.Please include links, screenshots, or descriptions of how you use AI in your workflow.

✅ You’re a Fit If You Are:

• Obsessed with growth, data, and performance
• Fast-moving and independently driven
• Comfortable managing and optimizing full-funnel marketing
• Strong in both creative thinking and analytical skills
• Passionate about health, nutrition, or lifestyle brands

🎁 What You’ll Get:

• Strategic ownership and full creative freedom
• Direct access to the founder
• Performance-based bonuses
• Ability to scale a brand with a purpose

📩 How to Apply

Send the following to info@thenutritionbox.ca:

1. Subject: TNB Growth Role – [Your Name]
2. A short note on why you’re a great fit
3. Examples of how you use AI in your workflow (required)
4. Your portfolio (campaigns, landing pages, workflows)
5. Expected monthly compensation