Digital Content Creator

Roles And Responsibilities

Content creation

• Produce short videos, reels, event highlights, leadership clips, carousels, and static posts for LinkedIn, Instagram, X, YouTube Shorts, and Reddit.
• Write platform-appropriate captions, hooks, and micro-stories
• Capture on-ground content, including events, culture moments, leadership interactions, and office stories.
• Partner with editorial to produce podcasts and vlogs
  

Content engineering

• Build modular content systems that repurpose long-form assets into multiple short-form formats.
• Create templates, asset libraries, and repeatable content structures
• Use AI tools for editing, resizing, captioning, script variations, and versioning
  

Publishing support and operations

• Prepare posts for upload, including captions, hashtags, thumbnails, subtitles, and metadata.
• Adapt content for different platform requirements such as LinkedIn, Instagram, and X.
• Maintain organised asset folders with consistent naming and version control.
  

Analytics and optimisation

• Track creative performance to understand what formats and styles work best
• Use AI to interpret results and propose creative refinements
• Iterate content formats based on platform trends and audience behaviour
  

AI-Driven creative development

• Experiment with new creative techniques, visual styles, and AI-driven workflows
• Build processes that increase output speed without compromising quality
  

Collaboration

• Work closely with the Social Media Strategists, Creative Directors, and Editorial Directors to align creative output with campaigns and priorities.
• Support content needs across BU, talent marketing, corporate communications, and events.
• Deliver high-volume content during campaigns, events, and key organizational moments.
  

What We Look For

• Strong visual storytelling and short-form creative skills
• Ability to use AI tools to enhance and scale content production
• Good understanding of platform behaviour across LinkedIn, Instagram, X, and YouTube Shorts
• Creative mindset with a structured approach to content systems
• Strong writing, editing, and organisational skills
  

Qualifications

• Bachelor’s degree in media, Communications, Design, Marketing, or related fields
• 4 to 8 years of experience in digital content creation
• Proficiency with Adobe Suite, Canva, and AI creative tools
• Experience producing short-form video content is an advantage