Digital Content Creator

Roles andresponsibilities

Contentcreation

• Produce short videos, reels, event highlights, leadership clips, carousels, and static posts for LinkedIn, Instagram, X, YouTube Shorts, and Reddit.

• Write platform-appropriate captions, hooks,and micro-stories

• Capture on-ground content,including events, culture moments, leadership interactions,and office stories.

• Partner with editorial to produce podcasts and vlogs

Contentengineering

• Build modular content systems that repurpose long-form assets into multiple short-form formats.

• Create templates, asset libraries,and repeatable content structures

• Use AI tools for editing, resizing, captioning, script variations,and versioning

Publishingsupport andoperations

• Prepare posts for upload,including captions, hashtags, thumbnails, subtitles,and metadata.

• Adapt content for different platform requirements such as LinkedIn, Instagram,and X.

• Maintain organised asset folders with consistent naming and version control.

Analytics andoptimisation

• Track creative performance to understand what formats and styles work best

• Use AI to interpret results and propose creative refinements

• Iterate content formats based on platform trends and audience behaviour

AI-Drivencreativedevelopment

• Experiment with new creative techniques, visual styles,and AI-driven workflows

• Build processes that increase output speed without compromising quality

Collaboration

• Work closely with the Social MediaStrategists, CreativeDirectors,and EditorialDirectorsto align creative output with campaigns and priorities.

• Support content needs across BU, talent marketing, corporate communications,and events.

• Deliver high-volume content during campaigns, events,and key organizational moments.

Whatwelookfor

• Strong visual storytelling and short-form creative skills

• Ability to use AI tools to enhance and scale content production

• Good understanding of platform behaviour across LinkedIn, Instagram, X,and YouTube Shorts

• Creative mindset with a structured approach to content systems

• Strong writing, editing,and organisational skills

Qualifications

• Bachelor’s degree in media, Communications, Design, Marketing,or related fields

• 4 to 8 years of experience in digital content creation

• Proficiencywith Adobe Suite, Canva,and AI creative tools

• Experience producing short-form video content is an advantage