Digital Content Creator

Job Summary: CADD Centre Calicut is seeking a creative and dynamic Digital Content Creator with a strong proficiency in video editing. The ideal candidate will be responsible for conceptualizing, creating, and managing a wide range of digital content across various platforms to enhance our online presence, engage our target audience, and support our marketing and enrollment efforts. This role requires a blend of creative vision, technical skills, and a solid understanding of digital marketing trends. Key Responsibilities: Video Content Creation & Editing (Primary Focus): Conceptualize, script, shoot (basic level where required, or direct footage), and edit engaging video content for YouTube, Instagram Reels, Facebook, and other social media platforms. Create promotional videos for new courses, workshops, and events. Develop testimonial videos featuring successful students and alumni. Produce informative videos explaining software features, industry trends, and career opportunities. Edit raw footage into polished, professional videos, incorporating graphics, text overlays, music, voiceovers, and special effects. Optimize video content for different platforms (aspect ratios, file sizes, captions, etc.). Manage and organize video assets efficiently. Graphic Design & Image Content: Design visually appealing graphics for social media posts, website banners, email campaigns, and presentations. Create infographics, brochures (digital), and other visual marketing collateral. Ensure brand consistency across all visual content. Written Content: Develop compelling short-form copy for social media captions, video descriptions, and website snippets. Assist in writing blog posts or articles related to CADD Centre's offerings and industry. Content Strategy & Planning: Collaborate with the marketing and admissions teams to develop a comprehensive digital content calendar. Brainstorm new content ideas that align with marketing objectives and target audience interests. Stay updated on industry trends, social media algorithms, and best practices in digital content creation. Social Media Management: Assist in scheduling and publishing content across CADD Centre's social media channels. Monitor engagement and performance of digital content using analytics tools. Photography: Conduct basic photography for events, student activities, and faculty profiles for digital use. Qualifications: Bachelor's degree in Mass Communication, Journalism, Marketing, Digital Media, Graphic Design, or a related field. Proven portfolio demonstrating strong video editing skills is mandatory. Proficiency in video editing software such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar professional tools. Proficiency in graphic design software like Adobe Photoshop, Illustrator, Canva, or equivalent. Familiarity with animation software (e.g., After Effects) is a significant advantage. Basic understanding of camera operation and lighting for video recording. Excellent written and verbal communication skills in English and Malayalam. Strong creative vision with an eye for aesthetics and detail. Ability to work independently and as part of a team in a fast-paced environment. Knowledge of current digital marketing trends and social media platforms (Facebook, Instagram, YouTube, LinkedIn). Ability to manage multiple projects simultaneously and meet deadlines. Desired Attributes: Passion for education and technology. Proactive, self-motivated, and eager to learn. Strong storytelling ability through visual and textual content. Basic understanding of SEO principles for content optimization. Prior experience in the education sector or with technical/software-related content is a plus. Job Types: Full-time, Permanent, Fresher Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person