Digital Communications & Brand Experience Executive

Digital Communications & Brand Experience Executive

Build a brand that inspires the world to travel beautifully.

Vara⁵

Digital Communications & Brand Experience Executive

What You Will Do

• Own the Social Narrative: Lead content planning and execution across Instagram, LinkedIn, and Facebook — ensuring a seamless mix of stories, reels, posts, and moments that reflect the Vara5 brand.
• Design Excellence: Create elegant and impactful digital assets for posts, stories, reels, and campaign collaterals — making every image and video an embodiment of timeless sophistication.
• Curate Storytelling: Transform offerings from hotels, cruises, and experience partners into compelling narratives across platforms — making luxury palpable and aspirational.
• Lead Agency & Partner Efforts: Be the point person for creative and digital agencies, influencers, and freelance talent — providing sharp briefings, aligning creative output with brand DNA, and ensuring seamless execution.
• Social Listening & Engagement: Monitor conversations and trends, drive meaningful interactions, and proactively manage brand presence across platforms.
• Measure, Analyse, Refine: Track key performance metrics, share insights, and evolve strategies for deeper resonance and higher impact.
• Own the Details: Maintain the digital brand library, ensure consistency across platforms, and support internal efforts for campaign and campaign-adjacent collaterals.

What We Are Looking For

• 4+ years in digital marketing, social media, or brand experience — preferably in luxury, travel, lifestyle, or culture.
• A strong design sense with proficiency in Adobe Creative Suite (especially Photoshop), Canva, and video editing platforms.
• Exceptional copywriting, storytelling, and editorial sensibility.
• Strong understanding of digital platforms, social media best practices, and evolving trends.
• Skilled in managing external creative or digital agencies.
• Strong project management and collaboration abilities — you can own a campaign end-to-end.
• Familiarity with email marketing platforms, CRM, CMS tools, and SEO best practices is a plus.
• A self-motivated team player who thrives in a dynamic, entrepreneurial environment.
• Experience with Meta Ads Manager and LinkedIn Campaigns
• Bonus points if you have a background in luxury hospitality, design, fashion or travel.

Who You Are

• You have an

  eye for beauty

  and an instinct for precision.
• You’re highly

  adaptable

  — confident toggling between creative and operational demands.
• You’re

  passionate

  about travel, design, and storytelling, and understand how to build an emotional bond with an audience.
• You have an

  editorial mindset

  , an ear for a brand voice, and an obsession with making every piece of content reflect the Vara5 experience.

Why Vara⁵?

We are not just building a company — we are building a movement in modern luxury travel powered by design, intelligence, and obsessive attention to detail.

• We offer a

  competitive salary

  that reflects both your craft and your contribution.
• We provide a chance for you to

  pioneer in building a legacy

  . As part of our early team, you will have real ownership, influence systems, and shape how modern luxury travel is imagined and delivered.
• You will curate travel experiences for

  India’s most discerning travellers

  — individuals who expect nothing less than exclusivity, refinement, and world-class execution in every interaction.
• You will be part of a

  future-forward team,

  at the forefront of a booming global industry — harnessing emerging technology to reimagine luxury. Your role, impact, and influence scales as the business grows.
• You will thrive in a

  warm, high-trust culture

  that mirrors the care and integrity we extend to our clients.

So, if you want to do the best work of your life — and have the best time doing it, apply now with your resume and email a short note on why Vara5 excites you, and 2–3 samples of your past digital or social content work to people@vara5.com