DGM - Brand

Cleartrip

7 - 9 years

0 Lacs

Bengaluru Karnataka India

Posted:6 days ago| Platform:

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Skills Required

marketing strategy communication leadership data positioning drive crm engagement management technology design strategies content storytelling collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

As a DGM - Brand Marketing, you will be the custodian of Cleartrip’s brand identity, strategy, and communication. You will play a pivotal role in shaping the brand narrative, aligning product value propositions with customer needs, and amplifying Cleartrip’s voice in a competitive marketplace. This role requires a blend of strategic thinking, creative leadership, and data-driven decision-making to ensure the brand resonates with our audience and drives growth. Roles & Responsibilities Brand Strategy & Positioning: Work closely with product leads and drive product interventions to strengthen the user funnel on the platform Be accountable for user HVAs such as login & search Build a strong CRM engine to drive journey continuation, reactivation, install to acquisition & post tx engagement. To succeed in this role – you should have the following 7-9 years of experience in brand management, marketing, or a similar role, preferably in e-commerce, technology, or consumer-focused industries. Relevant experience leading central growth charters in consumer internet space Ability for design thinking to shape product roadmaps Proven track record in building and executing brand strategies and media campaigns. Strong understanding of digital marketing, social media, and content creation. Exceptional analytical skills with a data-driven approach to decision-making. Creative mindset with a strong eye for design, storytelling, and customer trends. Excellent communication, leadership, and collaboration skills. Show more Show less