DGM - Brand

Role Overview: As a DGM - Brand Marketing at Cleartrip, you will be responsible for being the custodian of Cleartrip's brand identity, strategy, and communication. Your role will involve shaping the brand narrative, aligning product value propositions with customer needs, and amplifying Cleartrip's voice in a competitive marketplace. This position requires a blend of strategic thinking, creative leadership, and data-driven decision-making to ensure the brand resonates with the audience and drives growth. Key Responsibilities: - Work closely with product leads to drive product interventions that strengthen the user funnel on the platform. - Be accountable for user HVAs (High-Value Actions) such as login and search. - Build a strong CRM engine to drive journey continuation, reactivation, install to acquisition, and post-transaction engagement. Qualifications Required: - 7-9 years of experience in brand management, marketing, or a similar role, preferably in e-commerce, technology, or consumer-focused industries. - Relevant experience leading central growth charters in the consumer internet space. - Ability for design thinking to shape product roadmaps. - Proven track record in building and executing brand strategies and media campaigns. - Strong understanding of digital marketing, social media, and content creation. - Exceptional analytical skills with a data-driven approach to decision-making. - Creative mindset with a strong eye for design, storytelling, and customer trends. - Excellent communication, leadership, and collaboration skills.,