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Developer - ACC, AJO, AEP, CDP

Developer - ACC, AJO, AEP, CDP

Circle K

3 - 4 years

0 Lacs

Gurugram Haryana India

Posted:1 day ago| Platform:

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Skills Required

developer cdp technology communication optimizer optimization analysis development marketing automation strategies drive prioritization data analyze management content monitoring logic troubleshooting segmentation testing analytics stack agility certifications html css sql design templating

Work Mode

On-site

Job Type

Full Time

Job Description

Alimentation Couche-Tard Inc. (ACT) is a global Fortune 200 company. A leader in the convenience store and fuel space, it has footprint across 31 countries and territories._______________________________________________________________Department: Loyalty TechnologyLocation: Cyber Hub, Gurugram, Haryana (5 days in office)Job Type: Permanent, Full-Time (40 Hours)Reports To: Technical Program Manager, Communication_______________________________________________________________

About The Role

The Developer will work in projects related to Adobe Campaign, Adobe Experience Platform, and Adobe Journey Optimizer implementation, improvements, and optimization. This role combines business analysis with technical development skills to enhance our marketing automation capabilities. The ideal candidate will possess a strong understanding of both marketing strategies and technical development, enabling them to bridge the gap between business requirements and technical solutions.You're a builder at heart with strong technical knowledge, is process-oriented, analytical, and can get things done. In every challenge, you can find a solution.You build great products. In a role that demands both business and technical acumen, you independently work through ambiguity to drive prioritization of opportunities. You ground your decisions in the data and know where to focus your efforts.You build for the future. When setting direction for the short-term, you weigh the long-term impact of your roadmap across a complex, global organization. You can communicate how our work today will impact our digital maturity in the years to come.
Roles & Responsibilities

Collaborate with marketing stakeholders to gather and analyze requirements for campaigns, workflows, and data management initiatives within Adobe Campaign, Adobe Experience Platform, and Adobe Journey Optimizer.
Defining data structures, creating and managing journeys, crafting personalized content, and monitoring campaign performance in ACC/AJO/CDP.
Defining and creating customer segments based on various criteria to target specific groups with tailored content and experiences in ACC/AJO/CDP.
Optimizing the existing use cases & create the new ones in ACC/AJO/CDP.
Implement logic for real-time and scheduled delivery using edge based triggers and behavioral data.
Develops and implements custom solutions within AEP, including integrations with other systems and applications.
Troubleshooting & Issue Resolution: Monitor the performance across ACC/AJO/AEP solutions, proactively identify issues and provide timely resolutions. Troubleshoot any technical challenges and optimize journeys, workflows for enhanced efficiency.
Manage and optimize data processes, ensuring high-quality data is available for campaign segmentation and targeting.
Develop and execute testing strategies to validate solutions. Ensure that all developed functionalities meet quality standards before deployment.
Work closely with cross-functional teams, including IT, analytics, and marketing, to align on project goals and ensure successful implementation of solutions.

Job Requirements
Education

Bachelor’s degree required
Master’s degree preferred (MBA/MS Computer Science/M.Tech Computer Science, etc.)

Relevant Experience

Relevant 3-4 years of wor experience with Adobe Campaign Classic, AJO, CDP, and AEP implementation.
Relevant working experience in a communication platform or MarTech stack

Behavioural Skills

Delivery Excellence
Business disposition
Social intelligence
Innovation and agility

Knowledge

Adobe certifications preferred
Ability to program in HTML/CSS/JavaScript
Ability to write complex SQL queries
Understanding of Email, SMS, PUSH, including responsive design principles, templating, and data schemas

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Developer - ACC, AJO, AEP, CDP