Design Team Lead

About the Company

The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+ countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star reviews.

Company Website - https://transformative.in/

US Store - https://theayurvedaexperience.com/

UK Store - https://theayurvedaexperience.co.uk/

Singapore Store - https://sg.theayurvedaexperience.com/

Japan Store - https://jp.theayurvedaexperience.com/

India Store - https://tae.in/

About the Role

We are seeking a Senior Designer or Lead with a strong background in web design, graphic design and research based design work. The ideal candidate will have a passion for creating visually stunning designs, a strategic mindset, and an ability to execute from concept to completion. This role will involve working on websites, creative assets, and design research with a focus on Asian markets including but not limited to Singapore, Malaysia, Japan, Korea, India etc.

In addition to your core design skills, you’ll be expected to work on innovative digital solutions,

collaborate cross-functionally, and handle end-to-end design projects with an emphasis on aesthetics and functionality.

Key Responsibilities

• Create high-quality graphics, infographics, and illustrations for digital ads, social media, and

other multimedia platforms.

• Design assets for online campaigns, presentations, and advertising materials.

• Conduct user research, competitor analysis, and market trends analysis to inform design

decisions.

• Incorporate findings into design concepts that drive engagement, conversion, and user satisfaction.

• Focus on designs tailored for the Asian market with cultural nuances and regional preferences in mind.

• Design and develop visually engaging, responsive landing pages with a focus on user-centric

experiences.

• Collaborate with product managers, marketing teams, copywriters and developers to deliver innovative digital designs.

• Lead design discussions and provide creative direction to junior designers.

Required Qualifications & Skills

• Bachelor's/Master’s degree in Design, Visual Communications or related fields.

• Minimum of 5 years of professional design experience, with a strong portfolio demonstrating expertise in web design and graphic design.

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• Preferred candidate with experience in motion graphics, video editing, AI tools.

• Strong cultural awareness and understanding of design preferences and digital behaviors in