Deputy Manager Trade Marketing

As a Trade Marketing Executive, you will play a vital role in implementing regional trade marketing plans aligned with national marketing strategies. Your responsibilities will include supporting the execution of trade promotions, in-store activations, and merchandising initiatives. Collaborating closely with sales teams, you will drive visibility and retail penetration to enhance brand presence and drive sales. You will also be responsible for coordinating trade partner engagement programs and retailer loyalty initiatives. Organizing retailer training sessions on product features and brand guidelines will be part of your tasks, along with gathering feedback from channel partners to enhance trade marketing strategies. Tracking competitor activities, pricing trends, and promotional strategies in the assigned region will be crucial for market research and competitive analysis. By gathering market insights and supporting data-driven decision-making, you will assist in preparing trade marketing reports and performance analysis reports. Your role will involve supporting the deployment of Point of Sale Materials (POSM) across retail touchpoints, ensuring proper merchandising execution, and monitoring brand presence at retail stores. Collaborating with vendors and agencies for promotional material development will be essential for effective merchandising and POSM management. Working with internal teams such as sales, supply chain, and national marketing, you will align trade activities with business objectives. Additionally, you will assist in managing trade marketing budgets and tracking ROI on trade activations to ensure strategic resource allocation. Identifying potential new retail store locations based on market analysis and business expansion strategies will be part of your responsibilities. Collaborating with the sales team to onboard new retail partners, ensuring proper brand representation, and developing in-store branding and promotional strategies for new stores will be crucial. Working with cross-functional teams, you will ensure a smooth setup and launch of new retail outlets. To qualify for this role, you should have an MBA/PGDM in Marketing, Business Administration, or a related field, along with 5-6 years of experience in Trade Marketing, Channel Marketing, or Retail Marketing. Experience in Building Materials, Interior Solutions, FMCG, or related industries is preferred. You should possess a strong understanding of trade marketing fundamentals, good analytical skills, and the ability to interpret market data. Excellent communication and interpersonal skills are essential, along with proficiency in Microsoft Office (Excel, PowerPoint) and trade marketing tools. The ability to manage multiple projects and meet deadlines will be critical for success in this role. Join us to work with a leading brand in the sector and gain hands-on experience in trade marketing execution. Explore career growth opportunities within a dynamic and fast-paced environment where your skills and competencies will be nurtured and valued.,