Deputy Manager Marketing

Introduction

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.

For more information and career opportunities you may visit www.games24x7.com.

Summary of Role

Marketing Manager plays a critical role in supporting various marketing campaigns for acquisitions, conversion and retention. This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement the most innovative marketing strategies and use the most cutting-edge marketing tools to implement various campaigns. You will get to work on various aspects of consumer marketing.

Data is the DNA of every team member at RummyCircle.com. All departments perform rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition to retention. AMM will be contributing to all parts of the player life cycle on the site. AMM will have to study the player life cycle and build an understanding of player behavior from all aspects. AMM will support in executing multiple campaigns for driving acquisitions, conversions, revenue and retention..

Responsibilities include:

Self-Study :

- Spend time on the website, play and get a first-hand understanding of how the website works.

- Study market research data to build a broad understanding of a typical rummy player.

- Analyze funnel data and understand the player movement on the website.

- Analyze conversion data and identify pain drop-off points and accordingly build an action plan

- Think of creative concepts to convert and engage users.

Marketing Execution :

- Understand acquisition, conversion, and revenue and retention strategy.

- Support in preparing and executing monthly marketing calendar for various campaigns.

- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Perform creative analysis

- Funnel analysis

- Take Full ownership for execution of various campaigns on acquisition, conversion, revenue and retention.

- Work with creative designers/web designers to ensure timely execution of campaigns.

- Manage and own project timelines, creative quality, and content effectiveness.

- Work with agency to coordinate the campaign content, creative delivery.

- Create/Work within the reporting framework to analyze the effectiveness of all campaigns.

- Engage in data analysis to improve and refine campaign performance.

Minimum Job Qualifications:

[E - Expected] [D - Desirable]

E - B-Tech / M-Tech / Economics UG / PG /Statistics US / PG / MBA Marketing / Finance from a very well reputed college and a hunger for learning and implementing marketing.

E - Excellent academic record, strong logical and analytical skills.

E - 1 - 2 years of experience in marketing, finance, research, operations (preferably online)

D - Should have experience with at least two of organizing promotional events, running new customer communication programs or running customer retention programs.

D - Ability to work with data and uncover insights into consumer mindset.

E- Must have hands on experience of Facebook Ads or Google Ads or Media Buy

E - Out of the box thinker and innovator.

E - Excellent communication (oral and written) and analytical skills.

Location