Deputy General Manager - Sales Development - Trade Marketing

Job Title:

Location:

Role Overview

We are looking for a seasoned Sales Development Manager to strengthen Route-to-Market (RTM) effectiveness, trade marketing execution, sales capability, and asset utilization. The role works at the intersection of sales, trade marketing, and capability building, with strong ownership of dealer-level ROI and asset management.

Key Responsibilities

1. Trade Marketing & BTL Execution

• Design and implement

  trade marketing and BTL programs

  across channels
• Improve

  visibility, throughput, and product penetration

  at retail and distributor levels
• Drive dealer-level investment optimization and ROI measurement
• Work closely with sales teams (ASEs, ASMs) for on-ground execution
  

2. Sales Capability & RTM Development

• Strengthen

  RTM design

  , manpower planning, and incentive structures
• Build structured sales capability programs through systems, analytics, and tools
• Support sales productivity improvement via training and process standardization
  

3. Asset Management & Control

• End-to-end ownership of

  company-owned assets (e.g., deep freezers)

• Asset budgeting, planning, transfers, movement tracking, and control mechanisms
• Improve

  asset utilization

  , lifecycle management, and dealer-level deployment ROI

4. Cross-Functional Collaboration

• Partner with Marketing, Finance, and Supply Chain for

  growth planning and costing analysis

• Enable peak-season readiness through effective asset and trade planning
  

Required qualification and skills:

Education

• MBA from a top-tier institute

Experience

• 5+ years in

  Sales/ Trade Marketing

• Strong

  ASM background

• FMCG / Dairy exposure
  

Key Skills

• Trade marketing & BTL program execution
• RTM design and sales capability building
• Asset management, budgeting, and dealer ROI control
• Strong salesmarketing liaison and stakeholder management
  

Preferred Background

• FMCG / Dairy companies
• Candidates with hands-on ASM experience and exposure to trade marketing
• Experience managing refrigeration or similar field assets is a strong plus