Deputy General Manager Marketing- Pharmaceutical

Job Title:

Location:

Department:

Reports To:

Job Summary:

DGM - Marketing

Key Responsibilities:

Marketing Strategy & Planning:

• Develop and implement marketing strategies for the assigned pharmaceutical brands/products.
• Conduct market research, competitive analysis, and customer insights to drive decision-making.
• Identify new business opportunities, including new product launches and portfolio expansion.

Brand Management:

• Drive brand positioning and promotional strategies for existing and new products.
• Ensure the development of effective marketing campaigns, including digital marketing initiatives.
• Oversee content creation for promotional materials, detailing aids, and medical communication.

Sales & Business Collaboration:

• Work closely with the sales team to support field force effectiveness and ensure alignment with marketing objectives.
• Provide product training and marketing support to sales teams to enhance brand visibility.
• Monitor sales performance and evaluate the effectiveness of marketing strategies.

Team Leadership & Development:

• Lead and mentor a team of product managers and marketing executives.
• Ensure continuous learning and development of the team to enhance marketing capabilities.

Regulatory & Compliance:

• Ensure all marketing activities comply with pharmaceutical industry regulations and ethical guidelines.
• Liaise with medical, legal, and regulatory teams for approvals on marketing communications.

Financial & Budgeting:

• Manage marketing budgets efficiently to maximize ROI.
• Monitor expenses and ensure cost-effective marketing operations.

Key Requirements:

• Education:

  MBA/PGDM in Marketing or a related field. A background in Life Sciences/Pharmacy is preferred.

• Experience:

  12+ years in pharmaceutical marketing, with at least 3-5 years in a leadership role.

• Industry Knowledge:

  Strong understanding of pharmaceutical marketing dynamics, product lifecycle management, and competitive landscape.

• Skills:

• Strategic thinking and analytical skills
• Leadership and team management
• Excellent communication and presentation skills
• Digital marketing and omnichannel marketing expertise
• Strong stakeholder management and negotiation skills

Preferred Experience:

• Exposure to specialty or chronic therapy segments like Cardio-Diabetes, Neurology, Oncology, or Critical Care.
• Experience in launching new pharmaceutical products and driving market penetration strategies.