Demand Campaign Manager

Mediamint

4 - 5 years

7 - 8 Lacs

warangal hyderabad nizamabad

Posted:2 days ago| Platform:

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Skills Required

dsp ssp trade data analysis google analytics ctv analytical management troubleshooting digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

We are seeking a highly skilled Campaign Manager with hands-on expertise in The Trade Desk (TTD) to manage programmatic campaigns across multiple channels. The role involves end-to-end campaign execution, optimization, analysis, and reporting to drive measurable outcomes for our clients.

Key Responsibilities

Campaign Setup & Execution
- Build, launch, and manage programmatic campaigns within The Trade Desk (TTD) platform.
- Ensure accurate trafficking of creative assets, audience segments, and data integrations.
- Configure targeting parameters, budgets, pacing, and flighting.
Optimization & Performance
- itor campaign delivery, pacing, and performance against KPIs (CTR, CPA, ROAS, CPM, Reach, etc.).
- Optimize bids, budgets, audiences, inventory, and creatives in real time.
- Conduct A/B testing to identify best-performing strategies.
Analytics & Reporting
- Generate campaign insights and performance reports using TTD dashboards and third-party analytics tools.
- Translate campaign data into actionable recommendations for clients and internal teams.
- Present results and optimization strategies to stakeholders.
- Ensure campaigns meet brand safety, viewability, and fraud-prevention standards.
- Stay up with privacy regulations (GDPR, CCPA, etc.) and industry best practices.
Collaboration
- Work closely with internal teams (Ad Ops, Analytics, Client Strategy) to align campaign strategies with client goals.
- Liaise with publishers, DSP/SSP reps, and data partners for troubleshooting and performance enhancements.

Qualifications

4 5 years of experience in programmatic advertising or digital keting, with at least 3+ years on The Trade Desk (TTD).
Proficiency in campaign optimization tactics (bid strategies, audience targeting, inventory management).
Familiarity with measurement platforms (DV360, IAS, MOAT, DoubleVerify, Google Analytics, etc.).
Strong analytical and problem-solving skills with proficiency in Excel/Sheets and data analysis.
Excellent communication skills for client and stakeholder interaction.

Preferred Skills

Experience across multiple digital channels: Display, Video, CTV, Audio, Native, and DOOH.
Knowledge of API integrations, pixel implementation, and tagging.
Exposure to other DSPs (DV360, Amazon DSP, MediaMath, etc.) is a plus.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.

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