Job
Description
Job Description: We are looking for a detail-oriented and performance-driven Social Campaign Manager to lead the planning, execution, and optimization of paid social media campaigns across platforms like Facebook, Instagram, Google Ads, Twitter, LinkedIn, and more. The ideal candidate should be adept at campaign setup, pacing, troubleshooting, reporting, and strategy creation. Key Responsibilities: Plan, create, and manage paid campaigns (Awareness, Traffic, Conversions, Engagement) Work with platforms like Facebook Ads Manager, Twitter Ads, Google Ads Optimize campaigns for KPIs like CPA, ROAS, CPC, and CPL Create media strategies and media plans Analyze performance and generate weekly campaign reports Conduct quality checks and monitor budget pacing Troubleshoot ad issues including pixel tracking and audience mismatch Required Skills & Qualifications: Proven experience in paid media marketing Familiarity with pricing models (CPC, CPM) Strong understanding of ad optimization and performance metrics Excellent communication and analytical skills Knowledge of multiple ad platforms (Meta, LinkedIn, Snapchat, Pinterest is a plus) Facebook Media Planning certification is a bonus Preferred Background: Experience in agencies or digital marketing firms Candidates with a track record of managing high-performing campaigns Client-handling experience is preferred
