Data Analyst FL

Key Responsibilities

Lead Identification and Research:

• Deeply understand the

  Ideal Customer Profile (ICP)

  and identify leads for the sales team.
• Build and manage targeted lead lists, including accounts showing intent and accounts aligned with propensity model thresholds.
• Research public and intent data to create detailed account profiles and Points of View (POVs) for the BDR team.

Data Management and Enrichment:

• Import and enrich lead lists into Salesforce (SFDC), ensuring clean, accurate, and aligned data.
• Use tools like

  ZoomInfo

  ,

  LinkedIn Sales Navigator

  , and other enrichment platforms to validate and enhance lead data.
• Maintain data integrity across all platforms to ensure actionable and reliable insights for outreach activities.

Lead Routing and Follow-up:

• Identify leads that meet

  Marketing Qualified Lead (MQL)

  thresholds or accounts showing active intent thresholds and route them to appropriate sales team members.
• Ensure event-generated leads are properly managed and assigned for timely follow-up.
• Optimize routing processes for speed-to-lead and overall efficiency.

Program and Alignment Support:

• Collaborate closely with Marketing, BDR, Sales, and other stakeholders to ensure program alignment and data accuracy.
• Drive regular updates and improvements to lead lists, data workflows, and account research.

Analytics and Insights:

• Organize large datasets to provide actionable insights and improve team performance.
• Support reporting efforts that uncover account opportunities, lead trends, and operational efficiencies.
• Help analyse and refine ICP.

Weekly Responsibilities:

• Collaborate with BDR and Marketing teams to support ongoing campaigns and initiatives.
• Ensure timely lead routing and MQL handoffs to sales.
• Manage and maintain data hygiene across tools and CRM systems.
• Conduct regular account research and enrichment to enhance outbound efforts.

Success Metrics

• Reduction in team time spent on lead research and data management.
• Improvement in data accuracy and speed-to-lead through effective routing.
• Increase in pipeline generation through improved lead enrichment and alignment with the ICP.
• Enhanced sales effectiveness due to consolidated account research and accurate lead insights.
• Increase GTM effectiveness by analyzing accounts and research characteristics of accounts showing purchase interest, and accounts that convert into a closed sale.

Qualifications

Education and Experience:

• Bachelors degree in Business Administration, Statistics, Engineering,

  Data Analytics

  , or a related field.
• 2-4 years of experience in data analysis, lead research, or sales operations.
• Experience in fast-paced environments such as MuSigma or similar companies is a plus.

Technical Skills:

• Proficiency in tools such as

  ZoomInfo

  ,

  LinkedIn Sales Navigator

  ,

  Clearbit

  , or similar data enrichment platforms.
• Hands-on experience with

  Salesforce

  or other CRM systems.
• Advanced knowledge of

  Excel

  (pivot tables, VLOOKUPs, macros) or other data analysis tools.
• Ability to validate and verify large datasets to ensure accuracy and relevance.

Analytical and Research Skills:

• Strong ability to align company initiatives and research with product offerings.
• Proven experience in managing and prioritizing research tasks across large prospect lists.