2.0 - 5.0 years

2 - 5 Lacs

pune

Work from Office

Key Responsibilities 1. Lead Identification and Research: Deeply understand the Ideal Customer Profile (ICP) and identify leads for the sales team. Build and manage targeted lead lists, including accounts showing intent and accounts aligned with propensity model thresholds. Research public and intent data to create detailed account profiles and Points of View (POVs) for the BDR team. 2. Data Management and Enrichment: Import and enrich lead lists into Salesforce (SFDC), ensuring clean, accurate, and aligned data. Use tools like ZoomInfo , LinkedIn Sales Navigator , and other enrichment platforms to validate and enhance lead data. Maintain data integrity across all platforms to ensure actionable and reliable insights for outreach activities. 3. Lead Routing and Follow-up: Identify leads that meet Marketing Qualified Lead (MQL) thresholds or accounts showing active intent thresholds and route them to appropriate sales team members. Ensure event-generated leads are properly managed and assigned for timely follow-up. Optimize routing processes for speed-to-lead and overall efficiency. 4. Program and Alignment Support: Collaborate closely with Marketing, BDR, Sales, and other stakeholders to ensure program alignment and data accuracy. Drive regular updates and improvements to lead lists, data workflows, and account research. 5. Analytics and Insights: Organize large datasets to provide actionable insights and improve team performance. Support reporting efforts that uncover account opportunities, lead trends, and operational efficiencies. Help analyse and refine ICP. Weekly Responsibilities: Collaborate with BDR and Marketing teams to support ongoing campaigns and initiatives. Ensure timely lead routing and MQL handoffs to sales. Manage and maintain data hygiene across tools and CRM systems. Conduct regular account research and enrichment to enhance outbound efforts. Success Metrics Reduction in team time spent on lead research and data management. Improvement in data accuracy and speed-to-lead through effective routing. Increase in pipeline generation through improved lead enrichment and alignment with the ICP. Enhanced sales effectiveness due to consolidated account research and accurate lead insights. Increase GTM effectiveness by analyzing accounts and research characteristics of accounts showing purchase interest, and accounts that convert into a closed sale. Qualifications Education and Experience: Bachelors degree in Business Administration, Statistics, Engineering, Data Analytics , or a related field. 2-4 years of experience in data analysis, lead research, or sales operations. Experience in fast-paced environments such as MuSigma or similar companies is a plus. Technical Skills: Proficiency in tools such as ZoomInfo , LinkedIn Sales Navigator , Clearbit , or similar data enrichment platforms. Hands-on experience with Salesforce or other CRM systems. Advanced knowledge of Excel (pivot tables, VLOOKUPs, macros) or other data analysis tools. Ability to validate and verify large datasets to ensure accuracy and relevance. Analytical and Research Skills: Strong ability to align company initiatives and research with product offerings. Proven experience in managing and prioritizing research tasks across large prospect lists.

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