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2.0 - 5.0 years

2 - 5 Lacs

pune

Work from Office

Key Responsibilities 1. Lead Identification and Research: Deeply understand the Ideal Customer Profile (ICP) and identify leads for the sales team. Build and manage targeted lead lists, including accounts showing intent and accounts aligned with propensity model thresholds. Research public and intent data to create detailed account profiles and Points of View (POVs) for the BDR team. 2. Data Management and Enrichment: Import and enrich lead lists into Salesforce (SFDC), ensuring clean, accurate, and aligned data. Use tools like ZoomInfo , LinkedIn Sales Navigator , and other enrichment platforms to validate and enhance lead data. Maintain data integrity across all platforms to ensure actionable and reliable insights for outreach activities. 3. Lead Routing and Follow-up: Identify leads that meet Marketing Qualified Lead (MQL) thresholds or accounts showing active intent thresholds and route them to appropriate sales team members. Ensure event-generated leads are properly managed and assigned for timely follow-up. Optimize routing processes for speed-to-lead and overall efficiency. 4. Program and Alignment Support: Collaborate closely with Marketing, BDR, Sales, and other stakeholders to ensure program alignment and data accuracy. Drive regular updates and improvements to lead lists, data workflows, and account research. 5. Analytics and Insights: Organize large datasets to provide actionable insights and improve team performance. Support reporting efforts that uncover account opportunities, lead trends, and operational efficiencies. Help analyse and refine ICP. Weekly Responsibilities: Collaborate with BDR and Marketing teams to support ongoing campaigns and initiatives. Ensure timely lead routing and MQL handoffs to sales. Manage and maintain data hygiene across tools and CRM systems. Conduct regular account research and enrichment to enhance outbound efforts. Success Metrics Reduction in team time spent on lead research and data management. Improvement in data accuracy and speed-to-lead through effective routing. Increase in pipeline generation through improved lead enrichment and alignment with the ICP. Enhanced sales effectiveness due to consolidated account research and accurate lead insights. Increase GTM effectiveness by analyzing accounts and research characteristics of accounts showing purchase interest, and accounts that convert into a closed sale. Qualifications Education and Experience: Bachelors degree in Business Administration, Statistics, Engineering, Data Analytics , or a related field. 2-4 years of experience in data analysis, lead research, or sales operations. Experience in fast-paced environments such as MuSigma or similar companies is a plus. Technical Skills: Proficiency in tools such as ZoomInfo , LinkedIn Sales Navigator , Clearbit , or similar data enrichment platforms. Hands-on experience with Salesforce or other CRM systems. Advanced knowledge of Excel (pivot tables, VLOOKUPs, macros) or other data analysis tools. Ability to validate and verify large datasets to ensure accuracy and relevance. Analytical and Research Skills: Strong ability to align company initiatives and research with product offerings. Proven experience in managing and prioritizing research tasks across large prospect lists.

Posted 4 days ago

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4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

As a HubSpot Operations Specialist at Brand Pipal, a subsidiary of NLB Services, you will be a key player in driving sales and marketing automation using HubSpot Enterprise. With a focus on aligning sales workflows, marketing automation, AI integrations, and content ops, you will lead the platform setup and optimization to support sales enablement, marketing efficiency, and intelligent automation. Your role will involve a strategic and executional approach, combining technical HubSpot expertise with growth marketing thinking to own processes from pipeline configuration to AI-enhanced campaigns and reporting. Your responsibilities will include: Sales Enablement & CRM Optimization - Mapping and mirroring sales processes in HubSpot, including deal stages, pipeline structuring, and team-based routing. - Ensuring clean, deduplicated, and accurate data migration and hygiene across lifecycle stages. - Setting up and optimizing lead capture forms with smart fields and behavior-based triggers. - Building automated sequences for follow-ups, lead nurturing, and internal notifications. - Integrating email tracking and calendar tools for seamless outreach and meeting scheduling. - Tracking sales agent performance through custom reports and dashboards, forecasting deal closures, and pipeline health. - Designing and implementing lead scoring models based on behavior, engagement, and source. Marketing Automation & Content Execution - Creating workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows. - Leading the use of HubSpot AI to automate email generation, smart content recommendations, deal forecasting, lead prioritization, and workflow decision branches. - Driving SEO and data insights with integrated reporting and analytics dashboards. - Setting up AI chatbots, content recommendation modules, and personalization tokens for better engagement. - Collaborating with design, content, and performance teams to create scalable, multi-touch campaigns. AI Integration and Custom Workflow Engineering - Utilizing HubSpot's AI Workflows and Breeze to define triggers, suggest actions, and personalize experiences. - Building and testing AI-enhanced automation for email generation, task creation, customer segmentation and tagging, and smart decision trees based on user behavior. - Optionally integrating with third-party AI tools to enrich workflows and automate growth ops. Analytics, Reporting & Insights - Building custom dashboards across Sales and Marketing hubs for executive reporting and daily operations. - Tracking metrics such as lead-to-deal velocity, email engagement, pipeline movement, campaign ROI, and sales rep productivity. - Presenting insights and recommendations to improve efficiency, conversion, and alignment. To excel in this role, you should have: - 4+ years of deep hands-on experience with HubSpot Enterprise (Sales, Marketing, and Content Hub). - Expertise in sales pipeline configuration, deal forecasting, sales enablement, workflow automation, lead scoring, and AI-powered content and marketing operations. - A strong understanding of inbound marketing, lead lifecycle management, and customer journey automation. - Comfort in creating complex reports and collaborating cross-functionally with sales, content, and digital teams. - An analytical mindset with a passion for clean data, scalable systems, and smart automation. Desirable skills include: - HubSpot Certifications in Marketing Software, Sales Hub Implementation, Workflow Automation, and AI in Marketing. - Experience working with global B2B teams, SaaS clients, or high-volume content operations. - Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations. Joining Brand Pipal means working at the forefront of AI-led marketing operations, shaping sales and marketing automation for global brands, being part of a collaborative, fast-paced, performance-first team that blends creativity and tech, and building scalable systems that truly impact revenue, growth, and customer engagement.,

Posted 1 month ago

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4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Senior HubSpot Operations Specialist at Brand Pipal, a subsidiary of NLB Services, you will play a vital role in aligning sales workflows, marketing automation, and content operations at scale. With over 4 years of experience in HubSpot Enterprise, you will lead platform setup and optimization to drive sales enablement, marketing efficiency, and intelligent automation. Your responsibilities will include mapping and mirroring sales processes in HubSpot, ensuring clean data migration, setting up lead capture forms, building automated sequences for lead nurturing, integrating email tracking tools, and designing lead scoring models. Additionally, you will create workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows, leveraging HubSpot AI for email generation, smart content recommendations, and deal forecasting. In this role, you will also work on AI integration and custom workflow engineering, defining triggers, suggesting actions, and personalizing experiences using HubSpot's AI Workflows and Breeze. Furthermore, you will be responsible for building custom dashboards across Sales and Marketing hubs, tracking metrics, and presenting insights to improve efficiency, conversion rates, and alignment. To excel in this position, you must possess 4+ years of hands-on experience with HubSpot Enterprise, expertise in sales pipeline configuration, deal forecasting, workflow automation, and AI-powered content operations. You should have a strong understanding of inbound marketing, lead lifecycle management, and customer journey automation, along with the ability to create complex reports and collaborate cross-functionally with various teams. Desirable skills include having certifications in Marketing Software, Sales Hub Implementation, Workflow Automation, and AI in Marketing, as well as experience working with global B2B teams, SaaS clients, or high-volume content operations. Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations would be beneficial. Joining Brand Pipal will allow you to work at the forefront of AI-led marketing operations, shape sales and marketing automation for global brands, and be part of a collaborative, fast-paced team that values performance, creativity, and technology. You will have the opportunity to build scalable systems that have a real impact on revenue, growth, and customer engagement.,

Posted 1 month ago

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7.0 - 12.0 years

12 - 16 Lacs

Bengaluru

Work from Office

Okta is looking for a Marketing Operations Manager to join the Marketing Data Operations and Technology team. Okta has ambitious growth plans and is striving for operational excellence across the underlying marketing technology infrastructure to support the wider go-to-market organization. This role will be instrumental in optimizing our marketing automation and CRM processes, ensuring data integrity, and driving lead lifecycle management operations. You will work closely with various teams across the organization (including Marketing Automation, Business Technology, and Digital Marketing) to maintain and optimize Okta s Marketing Operations infrastructure. Our ideal candidate will be a creative problem-solver with a strong technical aptitude and a passion for leveraging our tools to help solve business problems. This role will be reporting into the Sr. Manager, Marketing Operations. Job Duties And Responsibilities : Oversee Marketo and Marketo integrations as a subject matter expert (including tool provisioning, supporting internal security initiatives, monitoring Marketo system health, and engaging with Marketo technical support teams). Develop and maintain comprehensive documentation including technical architecture, business requirements, and data dictionaries. Support and troubleshoot third party integration setup and dataflow into Marketo such as paid media, webinar platforms (On24, BrightTalk etc.), content syndication vendors, and more. Lead tool technical support and drive tool optimization in Marketo integrated systems, including Splash, 6sense, Folloze, and more. Routinely audit, optimize, and manage the core operational processing programs and architecture within Marketo. Partner closely with the Marketing Automation & Analytics team to ensure that data collection and data transfer across Marketo and the Marketing Technology ecosystem support the marketing needs. Partner closely with Legal & Privacy to manage Marketo privacy and compliance programs through audits, updates, and documentation. Support extended teams like Marketing and Business Technology with Marketing Operations initiatives and inquiries. Skills & Experience: To successfully undertake this role, the individual will be expected to have: 7+ years relevant Marketing Operations experience at a fast-growing B2B SaaS company Required: 5+ years of experience of managing and working with Marketo at an admin capacity - Marketo Certified Expert preferred Required: Strong critical thinker and problem solver, with an eye for detail Required: Proven ability to collaborate effectively across functionally and geographically distributed teams Required: Experience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery. Required: Exceptional written and verbal communication skill with the ability to convey technical information in a clear and concise manner Preferred: Experience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce). Candidates should be comfortable with the core Salesforce Object models Preferred: Candidates with exposure to a range of Marketing Technology applications: For example: Sales outreach platforms: Such as Outreach / SalesLoft. ABM platforms: Such as 6Sense / Folloze. Event tech platforms: such as On24 / BrightTalk / Rainfocus Data Enrichment Tools: Such as Leadspace/ Clay / ZoomInfo / Clearbit "This role requires in-person onboarding and travel to our Bengaluru, IN office during the first week of employment."

Posted 2 months ago

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