4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Senior HubSpot Operations Specialist at Brand Pipal, a subsidiary of NLB Services, you will play a vital role in aligning sales workflows, marketing automation, and content operations at scale. With over 4 years of experience in HubSpot Enterprise, you will lead platform setup and optimization to drive sales enablement, marketing efficiency, and intelligent automation. Your responsibilities will include mapping and mirroring sales processes in HubSpot, ensuring clean data migration, setting up lead capture forms, building automated sequences for lead nurturing, integrating email tracking tools, and designing lead scoring models. Additionally, you will create workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows, leveraging HubSpot AI for email generation, smart content recommendations, and deal forecasting. In this role, you will also work on AI integration and custom workflow engineering, defining triggers, suggesting actions, and personalizing experiences using HubSpot's AI Workflows and Breeze. Furthermore, you will be responsible for building custom dashboards across Sales and Marketing hubs, tracking metrics, and presenting insights to improve efficiency, conversion rates, and alignment. To excel in this position, you must possess 4+ years of hands-on experience with HubSpot Enterprise, expertise in sales pipeline configuration, deal forecasting, workflow automation, and AI-powered content operations. You should have a strong understanding of inbound marketing, lead lifecycle management, and customer journey automation, along with the ability to create complex reports and collaborate cross-functionally with various teams. Desirable skills include having certifications in Marketing Software, Sales Hub Implementation, Workflow Automation, and AI in Marketing, as well as experience working with global B2B teams, SaaS clients, or high-volume content operations. Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations would be beneficial. Joining Brand Pipal will allow you to work at the forefront of AI-led marketing operations, shape sales and marketing automation for global brands, and be part of a collaborative, fast-paced team that values performance, creativity, and technology. You will have the opportunity to build scalable systems that have a real impact on revenue, growth, and customer engagement.,

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Marketing Operations Manager Okta

7.0 - 12.0 years

12 - 16 Lacs

Bengaluru

Work from Office

Okta is looking for a Marketing Operations Manager to join the Marketing Data Operations and Technology team. Okta has ambitious growth plans and is striving for operational excellence across the underlying marketing technology infrastructure to support the wider go-to-market organization. This role will be instrumental in optimizing our marketing automation and CRM processes, ensuring data integrity, and driving lead lifecycle management operations. You will work closely with various teams across the organization (including Marketing Automation, Business Technology, and Digital Marketing) to maintain and optimize Okta s Marketing Operations infrastructure. Our ideal candidate will be a creative problem-solver with a strong technical aptitude and a passion for leveraging our tools to help solve business problems. This role will be reporting into the Sr. Manager, Marketing Operations. Job Duties And Responsibilities : Oversee Marketo and Marketo integrations as a subject matter expert (including tool provisioning, supporting internal security initiatives, monitoring Marketo system health, and engaging with Marketo technical support teams). Develop and maintain comprehensive documentation including technical architecture, business requirements, and data dictionaries. Support and troubleshoot third party integration setup and dataflow into Marketo such as paid media, webinar platforms (On24, BrightTalk etc.), content syndication vendors, and more. Lead tool technical support and drive tool optimization in Marketo integrated systems, including Splash, 6sense, Folloze, and more. Routinely audit, optimize, and manage the core operational processing programs and architecture within Marketo. Partner closely with the Marketing Automation & Analytics team to ensure that data collection and data transfer across Marketo and the Marketing Technology ecosystem support the marketing needs. Partner closely with Legal & Privacy to manage Marketo privacy and compliance programs through audits, updates, and documentation. Support extended teams like Marketing and Business Technology with Marketing Operations initiatives and inquiries. Skills & Experience: To successfully undertake this role, the individual will be expected to have: 7+ years relevant Marketing Operations experience at a fast-growing B2B SaaS company Required: 5+ years of experience of managing and working with Marketo at an admin capacity - Marketo Certified Expert preferred Required: Strong critical thinker and problem solver, with an eye for detail Required: Proven ability to collaborate effectively across functionally and geographically distributed teams Required: Experience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery. Required: Exceptional written and verbal communication skill with the ability to convey technical information in a clear and concise manner Preferred: Experience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce). Candidates should be comfortable with the core Salesforce Object models Preferred: Candidates with exposure to a range of Marketing Technology applications: For example: Sales outreach platforms: Such as Outreach / SalesLoft. ABM platforms: Such as 6Sense / Folloze. Event tech platforms: such as On24 / BrightTalk / Rainfocus Data Enrichment Tools: Such as Leadspace/ Clay / ZoomInfo / Clearbit "This role requires in-person onboarding and travel to our Bengaluru, IN office during the first week of employment."

Posted 1 month ago

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