D2C lead

Key Responsibilities

• Own the D2C P&L:
• Deliver monthly revenue targets with strong unit economics
• Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks
• Forecast demand and collaborate with inventory planning, product & operations teams
• Performance Marketing Leadership:
• Scale paid media (Meta, Google, YouTube, Affiliates)
• Drive efficient CAC and channel profitability
• Build full-funnel strategies - from awareness to conversion to retention
• Run fast-paced creative and audience experiments
• Website & Conversion (CRO):
• Own the complete Shopify experience
• Improve CVR through UX, landing pages, A/B testing
• Deploy analytics tools (heatmaps, funnel trackers)
• CRM, Loyalty & Retention:
• Build lifecycle journeys across Email, WhatsApp, Push, SMS
• Drive strong repeat rates and customer engagement
• Build sophisticated segmentation frameworks
• Data, Analytics & Insights:
• Build dashboards for growth KPIs
• Run cohort analyses; monitor LTV, CAC, retention curves
• Use insights to iterate on funnels, product mixes, and campaigns
• Category & Launch Strategy:
• Lead D2C-first launches for new categories
• Plan full-funnel launch strategies & gifting calendars
• Build scalable playbooks with brand & creative teams
• Team Building & Leadership:
• Hire, structure, and scale a high-performance growth team
• Build capabilities across performance marketing, CRM, CRO, analytics, content testing
• Mentor team members and set up clear KPIs & review rhythms
• Cross-Functional Collaboration:
• Work closely with Brand, Design, Product, Operations, CRM & Retail
• Drive storytelling x performance synergy with creative teams
  

What We’re Looking For

• 6-+ years of experience in D2C growth, performance marketing, analytics, or e-commerce
• Proven experience scaling D2C revenue meaningfully
• Strong analytical and creative instincts
• Hands-on with performance channels, CRO, website optimisation and CRM
• Experience building and mentoring teams
• Bias for action, experimentation, and rapid problem-solving
• Exposure to fashion/beauty/lifestyle categories is a plus.