Customer Relationship Management (CRM)

About RINGS & I

RINGS & I is India’s first designer diamond ring studio, offering personalized, made-to-order diamond rings through a truly omnichannel, tech-enabled experience. With 1000+ designs across 16 styles, we empower clients to choose their ring, their style, and their budget — all backed by trust, transparency, and celebration.

Job Title - Pre-Visit Engagement & Automation Executive

Location - Mumbai Experience - 1–3 years

Function - Marketing & Customer Experience Preferred

Background - Marketing with knowledge of customer service and hands-on experience in marketing automation

About the Role

We are looking for a Pre-Visit Engagement & Automation Executive who will own and manage all pre-visit customer engagement. You will work across multiple platforms (Instagram, website chatbot, phone, WhatsApp, etc.) to ensure every customer lead gets a fast, helpful, and personalized response—either automated or manual. This is a hands-on role where you will first handle responses manually, understand patterns, and then build smart automation journeys to reduce response time and increase appointment bookings.

What You’ll Do

• Manage leads from all sources – WhatsApp, Instagram, website chat, phone, etc.

• Respond to all queries promptly, ensuring fast turnaround and a great customer experience.

• Handle all queries manually at first, understand customer needs, and then build automated journeys using tools CRM automation tools like Zoho/Hubspot/Whatsapp Business API

• Build informative chatbot flows to guide customers and reduce manual intervention.

• Monitor the funnel and ensure high lead-to-appointment booking/visit conversion rates.

• Work closely with marketing and sales teams to ensure seamless messaging and handover.

Required Skills & Qualifications

• MBA Marketing/Sales, Mass Communication, or a related field.

• 1–3 years of experience in CRM, customer service, or marketing automation.

• Hands-on experience with platforms like WATI, HubSpot, Zoho, or similar.

• Strong written and verbal communication skills in English (additional Indian languages is a plus).

• Quick response time and ability to multitask across different communication platforms.

• Understanding of chatbot scripting, automation flows, and logic building.

Preferred Traits

• Quick learner and proactive in troubleshooting customer issues.

• Detail-oriented with a customer-first mindset.

• Empathetic, clear communicator with a passion for tech-enabled customer journeys.

• Familiarity with jewelry or lifestyle brands is a plus but not mandatory.