Customer Marketing Lead

SecureW2 is a fast-growing cybersecurity startup, and we’re hiring our first Customer Marketing Lead to build out programs that educate and engage our customers so they’re successful and happy.

This role creates enterprise demand by commercializing our category advantage and transforming our thought leadership into urgency in the enterprise security buying cycle. You’ll take the lead on building lifecycle comms, customer storytelling, and reference programs that make our customers central to how we grow. That means designing onboarding experiences that feel human, not robotic. That means turning quiet champions into loud advocates — on review sites, in case studies, and on social.

We’ve already got happy customers. Your job is to activate them and turn that happiness into retention, expansion, and referrals. You’ll work cross-functionally with Customer Success, Product Marketing, Support, and Demand Gen to make sure our users feel heard, supported, and celebrated.

What You’ll Do

Build the customer lifecycle

• Design and launch onboarding, adoption, and renewal comms
• Write and automate thoughtful lifecycle emails that help customers unlock more value
• Support CS with marketing support
• Track usage and behavior signals to trigger nudges, education, and upgrade

Turn customers into advocates

• Identify champions through usage data, CS calls, and LinkedIn presence
• Manage customer reviews (G2, PeerSpot, Reddit): increase velocity, quality, and reach
• Build a reference program (case studies, quotes, referrals)
• Partner with Content and Social to publish customer stories that accelerate pipeline
• Launch customer spotlights and short video testimonials

Run programs that deepen relationships

• Help with our first Customer Advisory Board and “Customer Office Hours” series
• Design and maintain agentic and AI-powered workflows to speed delivery, including tools like ChatGPT and Gemini, plus connectors like Zapier and n8n.
• Help plan and promote adoption-focused webinars
• Own our customer newsletter

Measure and iterate

• Track influence on NRR and expansion deals
• Work with CS on 1:1 marketing for key accounts
• Measure customer awareness and receptiveness to our USP
• Share what’s working in CS/Marketing syncs

What You’ll Bring

• A point of view on how thought leadership can translate into customer pipeline.
• 3 to 5 years in B2B SaaS marketing, ideally with 2+ years delivering on customer marketing, lifecycle, or advocacy
• Deep-rooted love for leveraging AI to bring efficiency to workflows.
• Exceptional writing and communication skills. You can talk to customers, and they’ll trust you with their stories.
• Experience working cross-functionally with CS, Sales, Product Marketing, and Demand Gen
• A portfolio of successful campaigns, customer stories, or review programs
• Bonus: cybersecurity background or deep empathy for technical buyer journeys
• A bias for building: you’ll pilot fast, measure often, and improve as you go