Customer Acquisition & Retention Lead

As a Customer Acquisition and Retention Lead, you will be responsible for overseeing all customer activities, ensuring customer satisfaction, and driving retention initiatives. Your primary focus will involve managing relationships with partners to facilitate business growth and development while taking charge of building a robust pipeline through referrals, digital leads, and targeted prospect outreach. Your key responsibilities will include designing, managing, and implementing digital subscriber acquisition marketing strategies to achieve maximum efficiency. You will identify product priorities and content opportunities to effectively engage customers, conduct market research to capitalize on growth opportunities, and provide insightful recommendations for innovative programs. Analyzing and reporting campaign data to assess effectiveness, developing strategies to reach new members through desktop and mobile campaigns, and crafting Persona Journeys to enhance customer retention will also be part of your role. Collaborating with internal teams such as operations, creative, and planning to optimize sales and events impact, delivering key performance indicators (KPIs) to meet annual forecasts, and managing agency relationships to drive performance will be crucial. You will work closely with development and product teams to enhance user experience, improve conversion rates, and collaborate with the customer retention team to create programs that boost lifetime engagement. Furthermore, you will develop training programs and policies to enhance employee-customer interactions. To qualify for this role, you should hold a bachelor's degree, preferably in Marketing, Advertising, Math, or a related analytical field. Proficiency in CleverTap or MoEngage, strong MS Excel skills (SQL proficiency desired), experience with Google Analytics or other web analytics tools, and at least 5 years of customer acquisition digital marketing experience in an eCommerce/direct response environment are essential. You should possess analytical and quantitative skills, thrive in a fast-paced environment, demonstrate exceptional communication, planning, and project management abilities, and have expertise in e-commerce operations and digital business strategy.,