CRM Manager

As a CRM Manager in the E-commerce industry, your role will involve leading and optimizing multi-channel customer engagement efforts. You will be responsible for managing campaigns across various channels such as Email, SMS, Push, etc. Your focus will be on orchestrating customer journeys and collaborating closely with creative, product, and marketing teams to enhance the overall customer experience and drive conversions. Key Responsibilities: - Plan, execute, and optimize CRM campaigns across Email, SMS, Push, and other channels. - Use data-driven insights to segment audiences, tailor messages, and improve conversion rates. - Design end-to-end customer journeys from onboarding to retention and reactivation. - Leverage automation tools to create triggers, workflows, and personalized interactions at scale. - Provide creative direction to designers, copywriters, and cross-functional teams for on-brand assets. - Identify, negotiate, and onboard new partners to enhance cost efficiencies and campaign reach. - Monitor, analyze, and report on campaign performance at the channel and cohort level. - Collaborate with internal teams to set up communication journeys and enhance user experience. - Champion CRM automation best practices to streamline workflows and scale personalized outreach. Qualifications Required: - Bachelor's degree in Engineering, Marketing, Business (B.Tech/MBA preferred) or equivalent. - 7+ years of experience in CRM, Growth Marketing, or a similar role. - Proficiency with CRM and marketing automation platforms (e.g., CleverTap, WebEngage). - Strong problem-solving mindset with excellent communication and negotiation skills. - Experience in implementing and scaling automated workflows with a willingness to take initiative. Please note that the above job description is for a CRM Manager position in the E-commerce industry.,